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Endnotes 1. “Embracing digital technology,” MITSloan Management Review, MITSloan, 2013. 2. Hunting and harvesting in a digital world: The 2013 CIO Agenda, Gartner, 2013; Taming the Digital Dragon: The 2014 CIO Agenda, Gartner, 2014. 3. The digitisation of everything: how organisations must Further reading adapt to changing consumer behaviour, EY, 2011. 4. “5 Facts about Chief Digital Officers,” by Dave Aron, Gartner, 6 November 2013. 5. The DNA of the CIO, EY, 2012. • Ready for take off? How to make the business fly, EY, 2014. 6. “Marketing’s two-headed beast,” 5 insights for • Designing your customer experience using digital executives series, EY, 2013. analytics, EY, 2013. 7. “Why does Kenya lead the world in mobile money?,” • Digital data opportunities: using insight to drive The Economist, 27 May 2013. relevance in the digital world, EY, 2011. • “Predictive analytics: a CIO’s key to the boardroom”, 5 insights for executives series, EY, 2013. • The digitisation of everything: how organisations must adapt to changing consumer behaviour, EY, 2011. 40 | Born to be digital

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