6 | Akl`]^mlmj]g^ÕfYf[]f]ol][`fgdg_qgjf]oh]ghd]7Hj]hYjaf_^gjl`]^mlmj]ÕfYf[]^mf[lagf CFO stories Chris Chen COO & CFO, DDB Greater China “ A priority for me is to explore the future of the business. We are doing business in China and I need to make sure that everything here is legal and complies with both the company’s policies and the country’s laws. But, on the other hand, I think the most important thing for a senior executive of this company — the CEO and myself — is to explore: ‘What is the future for the business? Where do we want the company to be in five years’ time?’ Part of our job as an agency is to find creative ideas. So we need to know what the future is. I recently had a discussion about virtual reality. In another meeting we were talking about mobility. These are the things a CFO needs to look at and discuss.”