Driving and enabling the shift to digital Key findings about the CFO role in the shift to digital: Overall, only 50% of the 652 CFOs we surveyed make the shift to a digital business model a high priority. Less than half of the CFOs we surveyed (49%) feel they make a major contribution to this activity. Four digital priorities for the CFO and CEO: 1 Develop a business strategy that is fit for a digital world, and make the disruptive investment calls required. 2 Use data analytics to anticipate digital disruption, measure performance and respond quickly. 3 Create a governance and risk oversight framework that puts digital at the heart of the business. 4 Manage the tax, legal and regulatory risks of digital and support digital growth plans. 2 Partnering for performance Part 5: the CFO and the chief executive officer 10