DCF and vIndustry oaluation pverview arameters PPage 59age 59 I Points of view from EY’s global sector #digital beauty: how to make a new model an opportunity — the specialists and outside experts challenge of captivating a technological shopper Social media has radically changed the traditional relationship between brand and consumers, introducing new actors and changing the perception that the consumer has of himself and of the brand. In beauty, like in no other market segment, the consumer has officially become a “prosumer.” Lucia Fracassi General Manager, Deborah Group w Producer Consumer ervie + v try o Indus Prosumer “Prosumer” is a mashup of the terms producer and As a matter of fact, the prosumer not only expects to consumer. The concept is not new, but rather dates play an active role in consuming the product, but also back to the ‘80s. Today though, in the world of on the phases that are upstream in the process. In internet 2.0, the concept has a new edge to it. More other words the prosumer wants to participate specifically, today’s prosumer is a consumer who actively in the creation, production and distribution of wants to be a protagonist. the product. The luxury and cosmetics financial factbook 2015