“ Can you still plug in a chip that runs and supports “ There are some examples where the OEM is actually high screen resolution and high bandwidth stuff in an paying the dealer for selling mapping services, but electrical architecture that is 10 years old? That’s maybe it’s a better idea to provide information to the the thing we have to solve as a supplier in an OEM dealership, which has a certain value in making sure community.” the customers are really coming back to the dealer.” “ Aftermarket providers desperately want a standard “ If multiple industries are looking to purchase the interface in every dash, but the OEMs want to have package of aggregated consumer data, there’s a big something the consumer can actually look at and feel investment in setting it up … but eventually there’s a that this service is actually coming from the vehicle big payback as well.” manufacturer.” “ The manufacturers of head units won’t want us to, “ It’s challenging because it takes at least two years to but surely we can start to develop head units that are get anything in the car. Technology companies will not upgradable?” wait for the OEMs.” “ Then there’s fleet management and the amount of “ The bottleneck is the resolution of onboard memory data owned by fleet operators which could make and processing power … but it’s also the telecom privacy issues much easier to deal with.” hardware in the vehicle that you have to be able to scale.” The quest for telematics 4.0 | 7