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Market indicators 7 Of the top 10 automakers reported a decline in share of emerging market sales during 2013-14 as compared to 2012 Bridging the gap — 3rd what can the C-suite do? Rank of auto industry in patent issuance, with a 13% share behind • First movers will need to make the most of a shorter computing and telecom window to capitalize on differentiation, whether from 6 of the top 10 automakers market/segment expansion or innovative marketing are from Asia strategies, as there is consensus around strategic options US$168b being considered by peer groups. • Establish a network of technology and business model Capex investments by automakers partners within and outside the auto industry to improve in 2014 (8% of sales), as compared to US$159 billion in 2013 agility of innovation process and focus on systematically harvesting synergies. 51% • Leverage marketing effectiveness monitoring and Automotive executives plan to pursue customer analytics tools to optimize digital strategies. acquisitions in the next 12 months (up from 29% a year ago) 40 New additions to Open Automotive Alliance in 2014, including automakers and electronics manufacturers Sources: Financials, S&P Capital IQ; Press Room, Open Automotive Alliance; Automotive Capital Confi dence Barometer, EY, October 2014; EY analysis Changing lanes 2015-16 | The automotive C-suite’s agenda | 9

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