Market indicators US$60b Global market size for smartphone connecting technologies by 2018 (up from US$18 billion in 2012) Bridging the gap — 72% what can the C-suite do? Of online car research sessions are multi-channel, including third-party, automaker and dealer websites • Align functional organizations to support the mobility and connectivity value proposition to capitalize on demand. 27.8m • Accelerate the transformation of distribution channels Incremental mobile search queries to give customers a seamless online and dealer store as compared to desktop queries experience. by 2016 2.3m Worldwide car sharing membership in 2013, up from 1.8 million in 2012 Sources: GSMA, The global association of wireless service providers; Kelsey Report, 2012; Carsharing Programs, Navigant Research; EY analysis. Changing lanes 2015-16 | The automotive C-suite’s agenda | 7
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