T V industry is “ global” T he U S continues to ex p ort a far h ow ever, many new media forms ( mainly Anktant Nideo& FetÖip$ o`ic` ktreaeed greater number of T V shows than online media) cont inu es t o pu t pressu re 1 0 b illion h ou rs of video in 2 0 1 3 , now other countries on LNÌk eokt hrofitaZle Zroadcakterk& represent s close t o 6 % of t ot al T V According t o a W T O 2 0 1 0 st u dy , t h e U S T h e indu st ry is facing st eep declines in vieoin_ in t`e MK& FetÖip ik clearly noo accou nt s for nearly h alf of t h e w orld’ s view ersh ip and t h e gradu al movement of an int ernat ional play er, w it h 3 6 . 5 b illion t ot al au diovisu al t rade. In 2 0 1 1 , t h e ad dollars t o digit al plat forms. According h ou rs of st reaming per y ear in 2 0 1 5 . MK ephorted file and LN k`ook oort` t o M agna G lob al, advert ising spend T h is is w h y H B O w ill lau nch a st reaming U S $ 1 4 . 3 b t o ot h er cou nt ries, as t h e b ox is ex pect ed t o fall 1 0 % for b roadcast video service in 2 0 1 5 t h at does not office in comntriek kmc` ak ;`ina and net w ork s and 5 % for cab le net w ork s req u ire consu mers t o h ave a cab le or B raz il ex panded. in 2 0 1 6 . According t o T odd J u enger, sat ellit e su b script ion w it h an online a B ernst ein R esearch analy st , t h e U S st reaming service. In 2 0 1 3 H B O is t ak ing According t o t h e E u ropean Au diovisu al t elevision indu st ry is ent ering a period a ha_e omt of FetÖipÌk Zooc and ik noo O b servat ory , in 2 0 0 0 , maj or E u ropean of prolonged st ru ct u ral decline, cau sed compet ing h ead- t o- h ead w it h t h e rival T V net w ork s sch edu led 2 1 4 , 0 0 0 h ou rs b y a migrat ion of view ers from ad- st reaming service. H B O h as 3 0 million of American T V sh ow s; in 2 0 0 6 , t h is su pport ed plat forms t o non- ad- su pport ed kmZkcriZerk in t`e MK3 FetÖip `ak aZomt nu mb er grew t o more t h an 2 6 6 , 0 0 0 or less- ad- su pport ed plat forms. Indeed, 3 7 million. As of 3 0 S ept emb er 2 0 1 5 , h ou rs. In 2 0 0 8 , t h e w orld’ s t h ree most t h e Cab let elevision Advert ising B u reau t h e nu mb er of U S su b scrib ers is over popu lar T V sh ow s in 6 0 cou nt ries est imat es t h at 4 0 % of t h e T V rat ings 4 3 million plu s 2 6 million int ernat ional w ere U S ex port s: Dr House ( 8 1 . 8 declines su ffered in t h e second h alf of su b scrib ers T h e company made U S $ 5 . 5 b million view ers) , Desperate Housewives 2 0 1 4 w ere du e t o view ers migrat ing in revenu es in 2 0 1 4 : t h e fu t u re of ( 5 6 . 3 million view ers) and The Bold and from t radit ional t elevision t o su b script ion w at ch ing t elevision is clearly online. the Beautiful ( 2 4 . 5 million view ers) . ktreaein_ kervicek$ kmc` ak FetÖip& T he industry is facing systemic T V ’ s shift to the internet p resents challenges new growth op p ortunities for traditional p roducers In an age of proliferat ing ch oices, According t o a report b y Comscore, in t elevision remains t h e most popu lar 2 0 1 4 , 4 ou t of 1 0 online u sers su b scrib e mediu m in t h e U S . Americans spend to a kervice$ kmc` ak FetÖip or 9earon more t ime w at ch ing T V t h an ever b efore; FelÕip affmal jenefme ^jge *((* lg *(), if MK eilligf! 6 , 0 0 0 5 5 0 4 . 6 6 5 , 0 0 0 4 3 7 4 . 5 6 4 , 0 0 0 3 6 0 9 . 3 3 2 0 4 . 6 enue 3 , 0 0 0 v e R 2 1 6 2 . 6 2 , 0 0 0 1 6 7 0 . 3 1 2 0 5 . 3 1 3 6 4 . 7 1 , 0 0 0 9 9 6 . 7 5 0 0 . 6 6 8 2 . 2 1 5 0 . 8 2 7 0 . 4 0 2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 S ou rce: S t at ist ica, 2 0 1 5 | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries .)