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;;A bq re_ion2 a coehdex an\ especially du e t o it s cont emporary and many Lat in American w rit ers codor^ud cannas art , and F rench company P u b licis is h ave ach ieved glob al acclaim. T h e a k ey play er in t h e glob al advert ising regional CCI mark et is also gaining • Asia-Pacific ( AP AC) is t h e w orld’ s indu st ry . S even of t h e 1 0 most visit ed t ract ion. M u lt i- media conglomerat es, b iggest CCI mark et , generat ing mu seu ms in t h e w orld are E u ropean su ch as G ru po G lob o in B raz il, G ru po U S $ 7 4 3 b of revenu es ( 3 3 % of glob al ( t h ree in P aris, t w o in London) and T elevisa in M ex ico and G ru po Clarin in CCI sales) and 1 2 . 7 million j ob s 3 0 of t h e 6 9 U N E S CO “ Creat ive Argent ina, ow n a spread of T V , radio ( 4 3 % of CCI j ob s w orldw ide) . T h e Cit ies” are E u ropean. T h e E u ropean and press int erest s, capt u ring large mark et h as t h e largest consu mer cu lt u ral economy also relies on a au diences and produ cing dist inct ive b ase. It is h ome t o some CCI leaders — w ell- st ru ct u red ecosy st em w it h t h e T V programs. T encent , a k ey play er in games and presence of b ig CCI play ers ( W P P • Africa and the Middle East ach ieves inst ant messaging, h ad consolidat ed G rou p, P earson, Ax el S pringer, U S $ 5 8 b in revenu es ( 3 % of t h e revenu es of U S $ 2 0 b in 2 0 1 3 , U niversal, U b isoft and ot h ers) . t ot al) and 2 . 4 million j ob s ( 8 % of w h ile J apan’s Qoeiuri K`iebun, • North America is t h e t h ird- largest CCI t ot al CCI j ob s) . African mu sic h as t h e w orld b est selling new spaper, mark et w it h revenu es of U S $ 6 2 0 b ( 2 8 % b een cent ral t o t h e development of print s 1 0 million copies a day . T h e of glob al revenu es) and 4 . 7 million j ob s popu lar mu sic in N ort h and S ou t h Indian b ook indu st ry b ecame t h e ( 1 6 % of t ot al j ob s) . T h e N ort h American America and even E u rope. T oday , 1 0 t h largest b ook mark et in 2 0 1 4 , mark et is pow ered b y leading cu lt u ral African societ ies cont ain cu lt u ral and w ill see t h e fast est grow t h and ent ert ainment play ers: t h e region rich es t h at are b u b b ling u p t o emb race glob ally in t ot al b ook s revenu e. AP AC is t h e largest mark et for T V ( U S $ 1 8 2 b ) , t h e opport u nit ies offered b y new consu mers are part icu larly k een movies ( U S $ 2 8 b ) and radio ( U S $ 2 1 b ) . t ech nologies and commercial mark et s. on new spapers and video games N ort h America is also at t h e forefront F ilm produ ct ion and view ing are now ( 1 4 . 2 and 0 . 7 percent age point s of t h e digit al t ransformat ion, w it h driving employ ment grow t h in t h e ab ove t h e glob al average) . t h e largest nu mb er of consu mers of CCI, w it h st rik ing su ccesses su ch as • Europe is t h e second- largest CCI digit al cu lt u ral cont ent [ 4 7 % of digit al t h e rise of N olly w ood, t h e N igerian mark et , accou nt ing for U S $ 7 0 9 b of dist rib u t ion and revenu es, ah ead of file indmktry$ o`ic` ik noo recconed revenu es ( 3 2 % of t h e glob al t ot al) Asia ( 2 5 % ) and E u rope ( 2 4 % ) ] . t o direct ly employ 3 0 0 , 0 0 0 people. and 7 . 7 million j ob s ( 2 6 % of all CCI • T h e Latin American CCI economy Y et , t h e African mark et is poorly j ob s) . E u rope’ s cu lt u ral economy is generat es U S $ 1 2 4 b in revenu es st ru ct u red and cu lt u ral goods are root ed in it s h ist ory : t h e region enj oy s ( 6 % of CCI glob al mark et ) and largely provided t h ou gh t h e informal a u niq u e concent rat ion of h erit age 1 . 9 million j ob s ( 7 % of t ot al CCI j ob s) . economy , w h ich is b elieved t o employ and art s inst it u t ions. H ow ever, Lat in America and t h e Carib b ean 5 4 7 , 5 0 0 people and generat e E u rope also remains a t rendset t er region possesses a rich cu lt u ral and U S $ 4 . 2 b in revenu es. on t h e glob al st age. F or inst ance, nat u ral h erit age, w it h 1 3 1 sit es t h e U K is a leader in t h e art mark et , inscrib ed on t h e W orld H erit age List , | ). Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries

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