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9ustradia P ioneer of the advertising industry A ustralia is becoming a global A ustralian advertising sp end in 2 0 1 3 — Keq Õ_ures advertising industry benchmark breakdown by medium Au st ralia h as a small, b u t soph ist icat ed, 1 % advert ising mark et . In t erms of ad 4 % U S $ 1 2 . 3 b spend per person, Au st ralia rank ed t h ird 5 % o^ a\nertisin_ renenue w orldw ide in 2 0 1 4 , w it h spending per h ead of U S $ 5 0 4 , b eh ind only t h e U S 8 % 3 0 % notc`e\ uh bq ee\ia ( U S $ 5 6 5 ) and N orw ay ( U S $ 5 3 8 ) . 4 % coehanies in *()+3 Au st ralian advert ising ex ecu t ives 1 8 0 , 0 0 0 are renow ned for t h eir creat ivit y . An int ernat ional evalu at ion of advert ising 1 8 % heohde eehdoqe\ in indu st ry creat ive aw ard w inners, a\nertisin_ an\ earketin_ in L`e ?unn Jehort, pu t Au st ralia fou rt h 9ustradia in *()) in it s 2 0 1 4 rank ing. 4 % 2 6 % Amsljalia was gfe g^ l`e fijsl countries to go digital D igit al F ree- t o- air T V P ay - T V Au st ralian advert ising h as rapidly gone N ew spapers M agaz ines R adio digit al. R evenu es from online advert ising D irect ories O u t door Cinema more t h an dou b led b et w een 2 0 1 0 and 2 0 1 4 , ou t pacing grow t h in t h e U S . T h ey S ou rce: CE AS A, 2 0 1 4 are ex pect ed t o carry on grow ing b y 1 0 . 2 % a y ear b et w een 2 0 1 4 and 2 0 1 9 . D igit al advert ising b ecame t h e dominant mediu m in Au st ralia in 2 0 1 3 , secu ring 3 0 % of t h e mark et , compared w it h 2 7 % in t h e U S and 2 5 % on average w orldw ide. T ot al online advert ising w as U S $ 3 . 9 8 b compared w it h U S $ 3 . 8 7 b for advert ising on b roadcast T V . | 3 8 Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries

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