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E Y M arc L hermitte S olenne B lanc B runo P errin P art ner, E Y Advisory E x ecu t ive direct or, E Y Advisory P art ner, E Y & Associé s U ndeniab ly , cu lt u re and creat ivit y h ave u niq u e diversit y of t h ese indu st ries. locomot ive of t h e digit al economy . In b een t h e cement t h at b inds t oget h er And some ch allenges t oo. Consider, for 2 0 1 3 , t h ey cont rib u t ed U S $ 2 0 0 b t o not only h eart s and sou ls, b u t ent ire inst ance: t h e digit al economy . T h e maj or int ernet societ ies and nat ions. In a w orld • 9kia%Hacific ik t`e oorldÌk lar_ekt ;;A giant s of t h e w orld h ave emerged t h at faces freq u ent disru pt ion and mark et , generat ing a t h ird of t ot al t h rou gh and du e t o creat ive cont ent , u ph eavals — economic, social, polit ical revenu es, follow ed closely b y E u rope oZviomkly& ;;A are alko a ki_nificant driver and t ech nological — creat ivit y and cu lt u re and N ort h America. Lat in America, for u rb an development : cu lt u ral h erit age, h ave b een t h e common link t h rou gh and Africa and t h e M iddle E ast rank act ivit ies and event s are accelerat ors of h ist ory , k nit t ing t oget h er ou r past , fomrt` and fift`$ rekhectively È Zmt t`e grow t h and at t ract iveness. Creat ors are present and fu t u re. pot ent ial and opport u nit ies in t h ese ent repreneu rs t oo: in t h e U S , t h ey are B u t cu lt u re and creat ivit y are act u ally t w o regions is st rik ing. 3 . 5 t imes more lik ely t o b e self- employ ed mu ch more t h an t h at . T h ey are cat aly st s t h an U S w ork ers overall. for development . T h ey are an economy — • In E u rope, CCI sect ors t y pically CCI are u ndou b t edly st rong pillars of t h e nearly 3 0 million people across t h e w orld employ ed more people aged 1 5 - 2 9 glob al economy , b u t fragile if not t ak en mak e a living ou t of t h em, generat ing y ears t h an any ot h er sect or. care of. G overnment s w orldw ide are t ot al revenu es of U S $ 2 , 2 5 0 b . • W h ile some w ou ld h ave feared t h at aw ak ening t o t h e t ru e economic valu e T h e moment ou s impact of t h e digit al economy w ou ld st andardiz e of CCI, b u t ch allenges t o t h eir grow t h cu lt u ral and creat ive indu st ries ( CCI) , cu lt u re and creat ion, t h e impact of ab ou nd. CCI need more st ru ct u ring, h ow ever, is only part ially u nderst ood digit al is act u ally t h e opposit e: t h e su pport ive policies and rob u st prot ect ion and appreciat ed. E Y ’ s glob al map is a digit al economy is accelerat ing t h e of creat ive cont ent . T o b oost t h eir grou ndb reak ing init iat ive t o b ring t o t h e diversit y of cu lt u re and creat ion. economic pot ent ial, t h e b alance b et w een fore t h eir economic and social pow er. • Alt h ou gh ex cept ions t o t h e ru le creat ion, access ( dist rib u t ion) and care Init iat ives of t h ink t ank s, su ch as t h e ex ist , t h e cru cial role of w omen in of cu lt u ral h erit age is a mu st . W e h ope F oru m d’Avignon, b ringing t oget h er CCI’ s development mu st b e b et t er t h is u niq u e report w ill su pport a b et t er art ist s, indu st ries and policy - mak ers h ave appreciat ed and rew arded. u nderst anding of t h ese ch allenges, and h elped u nderst and t h e economic w eigh t h ow t o address t h em effect ively for t h e of CCIs. O u r research also h igh ligh t s h ow CCI long- t erm development of creat ivit y and play a decisive role for t h e economic cu lt u re. B esides t h e economic w eigh t of cu lt u re development of b ot h mat u re and and creat ivit y , ou r report sh ow s t h e emerging mark et s. T h ey are already a | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries 7

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