U N E S CO Irina B okova D irect or- G eneral of U N E S CO As w e celeb rat e t h e 1 0 t h anniversary and clu st ers, improving t h e q u alit y of life T h is calls for more dat a and st ronger of t h e U N E S CO Convent ion on t h e and providing resou rces for imagining indicat ors on t h e role of cu lt u re for P rot ect ion and P romot ion of t h e diverse new fu t u res. t h e development of societ ies. T h is is D iversit y of Cu lt u ral E x pressions In ot h er w ords, in addit ion t o it s t h e spirit of many U N E S CO init iat ives, ratified on *( GctoZer *((-$ t`ik ktmdy econoeic Zenefitk$ t`e cmltmral and su ch as t h e Cu lt u re for D evelopment commissioned b y t h e Int ernat ional creat ive indu st ries generat e non- Indicat ors, t h e 2 0 1 3 U nit ed N at ions Confederat ion of S ociet ies of Au t h ors monet ary valu e t h at cont rib u t e Creat ive E conomy R eport , as w ell as and ;oehokerk confirek t`e hooerfml ki_nificantly to ac`ievin_ heohle% t`e firkt ?loZal Jehort to eonitor t`e argu ment advocat ed b y U N E S CO of t h e cent ered, inclu sive and su st ainab le implement at ion of t h e 2 0 0 5 Convent ion. cont rib u t ion of t h e cu lt u ral and creat ive development . I w elcome t h e pu b licat ion of t h is new indu st ries t o su st ainab le development . glob al map of cu lt u ral and creat ive Capit aliz ing U S $ 2 , 2 5 0 b and nearly P u b lic policies are needed t o su pport t h e indu st ries as an import ant cont rib u t ion 3 0 million j ob s w orldw ide, t h e cu lt u ral diverse forms of creat ivit y at t h e h eart of t o t h is glob al effort . and creat ive indu st ries are maj or drivers t h e cu lt u ral and creat ive indu st ry sect ors of t h e economies of developed as w ell as w ell as t o address new ch allenges as developing cou nt ries. Indeed, t h ey posed b y digit iz at ion. are among t h e most rapidly grow ing Convent ion on t h e P rot ect ion and kectork oorldoide& At inÖmencek incoee P romot ion of t h e D iversit y of Cu lt u ral generat ion, j ob creat ion and ex port E x pressions is t ak ing act ion t o promot e earnings. It can forge a b et t er fu t u re for t h e relevance is k ey principles of t h e many cou nt ries arou nd t h e glob e. Convent ion in t h e digit al age. T h is B u t t h at is not all t h ere is t o it . F or const it u t es a cent ral ch allenge ah ead u nlock ing t h e pot ent ial of t h e cu lt u ral of u s: b alancing all int erest s and t h e and creat ive indu st ries also means varied w ay s in w h ich diverse cu lt u ral promot ing t h e overall creat ivit y of ex pressions are ex pressed, au gment ed kocietiek$ affirein_ t`e diktinctive and t ransmit t ed, w h at ever t h e means identitiek of t`e hlacek o`ere it Öomrik`ek and t ech nologies u sed. | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries -