N ort h Americans are t h e most Mn\erstan\in_ `oo consueers ent h u siast ic consu mers of digit al \rine nadue an\ content cu lt u ral goods, accou nt ing for nearly h alf of all digit al cont ent sales ( 4 7 % ) Consu mer sh ift s resh ape t h e w orld of in 2 0 1 3 , follow ed b y Asians ( 2 5 % ) and cu lt u ral and creat ive indu st ries. T h ou gh E u ropeans ( 2 3 % ) . T h ese vary ing rat es t h e scale and pace of t h e online sh ift reÖect a difference in di_ital eimiheent vary mark edly in different areas of media and infrast ru ct u re availab ilit y ( not and ent ert ainment , all are feeling t h e every one h as a t ab let or e- reader) , b u t effect s. Cont inu ing t ech nology ch ange also h igh ligh t different consu mpt ion w ill accelerat e t h is move, empow ering pat t erns. B u y ing 2 0 % of t h eir b ook s t h e consu mer. in digit al form, compared w it h 3 . 8 % in E u rope and 3 % in AP AC, N ort h Americans are t h e most digit ally - savvy popu lat ion. Digital cultural goods sales by