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F ocu s from . . . ;ana\a M usic, a strong asset making Canada more attractive Digital p rovides half of recorded social ex perience. Keq Õ_ures music revenues T o t ak e advant age of t h is dy namic fab ric P h y sical mu sic sales are falling fast , of venu es, t h e O nt ario Art s Cou ncil dow n 1 5 . 1 % in 2 0 1 3 , b u t t h e slide and t h e O nt ario T ou rism M ark et ing U S $ 4 2 4 m is only a lit t le fast er t h an t h e 1 1 . 7 % P art nersh ip h ave developed a st rat egy glob al average. t o b oost live- mu sic- relat ed t ou rism, and o^ recor\e\ eusic Koarin_ di_ital kalek mnderhin a Öat t o posit ion b ot h O nt ario and Canada as renenues3 recorded mu sic mark et . Canada h as h igh - level dest inat ions for live mu sic. U S $ 8 2 6 m one of t h e fast est rat es of digit al mu sic R evenu es from live mu sic in Canada revenu e grow t h in t h e w orld, w it h are _rooin_ and are directly Zenefitin_ o^ dine eusic renenues receipt s u p 1 0 . 4 % in 2 0 1 3 , more t h an creat ors. In 2 0 1 4 , S O CAN ( S ociet y dou b le t h e glob al 4 . 3 % average. of Composers, Au t h ors and M u sic D igit al now provides h alf of t h e revenu es P u b lish ers of Canada) revenu es from and is mainly driven b y dow nloads ( 8 6 % concert s and live ent ert ainment of t ot al digit al revenu es) . S t reaming h as t ot aled U S $ 1 6 . 6 m, u p 1 8 . 3 % from b een slow t o t ak e off. 2 0 1 1 . Composers and creat ive art ist s increasingly rely on live performances V ibrant live music market, and for t h eir income. M ont real, T oront o strong international p resence and V ancou ver are t h e t op locat ions for live mu sic. Canada h as a long- st anding t radit ion Canadian mu sic is also sh ow ing great of mu sic fest ivals, w it h event s su ch as su ccess in int ernat ional mark et s. t h e F est ival de J az z , F rancofolies, and Int ernat ional revenu es from Canadian- O sh eaga in M ont real, and N ort h b y creat ed mu sic reach ed U S $ 5 1 . 3 m in N ort h east and Canadian M u sic W eek in 2 0 1 4 , from U S $ 4 7 . 7 m in 2 0 1 3 and T oront o. As fest ivals mat u re, organiz ers U S $ 4 3 . 9 m in 2 0 1 2 . are w ork ing h ard t o creat e a premiu m E volution of recorded music markets revenues in Canada ( U S $ m) 9 9 . 8 1 2 0 . 6 1 5 6 . 4 1 9 0 . 3 2 1 0 . 0 3 3 3 . 5 2 6 1 . 5 2 2 5 . 8 2 0 5 . 4 1 7 4 . 5 2 0 . 5 5 . 3 1 9 . 2 1 5 . 5 1 8 . 2 1 0 . 5 2 8 . 7 1 0 . 0 2 9 . 7 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 D igit al P h y sical P erformance righ t s S y nch roniz at ion revenu e S ou rce: IF P I ( 2 0 1 4 ) | -0 Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries

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