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Ei\\de =ast T V market is ready to ex p and T he M iddle E ast T V market, with q u adru pled from 1 . 3 3 million in 2 0 0 4 and O S N are forming a virt u al du opoly in more than 4 0 0 million inhabitants, is t o 4 . 3 5 million in 2 0 1 3 , increasing at an M E N A’ s sat ellit e pay - T V mark et . T h e t w o p articularly large and attractive for annu al average rat e of 1 4 . 6 4 % . T h e G u lf companies h ave managed t o at t ract t h e broadcasters and advertisers S t at es ( S au di Arab ia, t h e U AE , K u w ait , vast b u lk of sat ellit e su b scrib ers. S ince T h e st rong popu lat ion increase and Q at ar, O man and B ah rain) accou nt for 2 0 0 9 , t h eir comb ined mark et sh are h as cont inu ed economic development t w o ou t of t h ree pay - T V h ou seh olds Ömctmated Zetoeen 0* and 0-& provide pot ent grow t h perspect ives. ( 6 6 % of t h e t ot al) . H ow ever, t h ere are According t o an IH S report , t h e demand ki_nificant dikharitiek in t`e mhtace of A l J azeera conq uering the world for and consu mpt ion of T V b roadcast ing pay - T V services across t h e region: U AE Init ially lau nch ed as an Arab ic new s ik ki_nificantly ktron_er t`an in eokt h as t h e h igh est penet rat ion rat e at 8 5 % and cu rrent affairs sat ellit e T V ch annel, developed cou nt ries. T o respond t o t h is and E gy pt t h e low est at j u st 2 . 4 % . Al J az eera h as since ex panded int o ent icing consu mer T V demand, t h e H D channels offered in the M iddle a net w ork w it h more t h an one st ring M iddle E ast T V sect or h as b een lit erally E ast and N orth A frica ex p erienced t o t h eir b ow , inclu ding t h e int ernet b u rgeoning, as sh ow n b y t h e grow t h ex p losive growth and specialt y T V ch annels in mu lt iple in advert ising spend in t h e Arab region lan_ma_ek& 9l Bareera epeehlifiek t`e ( almost 4 . 5 % b et w een 2 0 1 2 and 2 0 1 5 ) . H D ch annels offered in t h e region grew grow ing at t ent ion t h e M iddle E ast T V from j u st t w o in 2 0 0 9 t o 1 5 8 in 2 0 1 4 ; indu st ry is receiving t oday . In 2 0 1 5 , T he p ay- T V market has q uadrup led in 7 1 of t h ese, arou nd 4 5 % of t h e t ot al Al J az eera is reach ing more t h an 2 7 0 j ust 1 0 years offer, are b eing provided for free. T h e million h ou seh olds in more t h an 1 4 0 free H D offering in M E N A is h igh er cou nt ries across t h e glob e. In 2 0 1 3 , t h e pay - T V mark et grew 1 1 . 2 % t h an t h e t ot al H D offering in cou nt ries in t erms of mark et sh are and 1 4 . 1 % in su ch as It aly , S pain, R u ssia, Au st ralia t erms of su b scrib er nu mb ers. O ver t h e and S ou t h Africa. B eIN S port s Arab ia last decade ( 2 0 0 4 t o 2 0 1 3 ) , t h e nu mb er ( formerly k now n as Al J az eera S port s) of primary pay - T V su b scrib ers almost Growth in advertising sp end and real GDP growth in A rab region ( 2 0 1 0 - 1 5 ) 1 0 % 7 . 1 % 6 . 5 % 8 . 5 % 5 . 3 % 4 . 0 % 5 . 0 % 5 % 4 . 9 % 4 . 8 % 4 . 5 % 4 . 8 % 3 . 5 % 0 % 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 - 5 % - 1 0 % - 1 0 . 3 % - 1 5 % R eal G D P grow t h Advert ising spend grow t h ( Y - o- Y ) S ou rce: Arab M edia O u t look 2 0 1 1 - 2 0 1 5 | 0( Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries

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