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T V : the most p op ular medium in B razil A national institution about to In April 2 0 1 4 , B raz ilians spent arou nd change 1 2 . 5 h ou rs a w eek on online social Keq Õ_ure B raz ilians love T V : 9 8 % of B raz ilian net w ork s from t h eir desk t op compu t ers, h omes h ave a T V , and ow ning a T V more t h an dou b le t h e glob al average, implies social inclu sion. According t o accordin_ to rekearc` fire coeKcore& U S $ 1 3 . 7 b IB O P E , in 2 0 1 1 , B raz ilians spent more FetÖip `ak entered :raril in *()) and in LN renenues in *()+ t`an five `omrk her day oatc`in_ LN$ k`ook ki_nificant aeZition& Lraditional w ell ah ead of t h e glob al average. T h is act ors argu e t h at B raz ilians prefer popu larit y cou ld b e ex plained b y t h e t elenovelas t o foreign fare. In T V , as in h ist ory of T V development in B raz il. In foot b all, t h ey are lik ely t o k eep root ing fact , T V w as int rodu ced for t h e 1 9 5 0 for t h e h ome t eam; h ow ever, t h e W orld Cu p h ost ed b y t h e cou nt ry . At t h at coehetition oill Ze fierce& t ime, B raz il w as t h e fou rt h cou nt ry aft er t h e U S , t h e U K and F rance t o h ave a T V B razilian T V audiences in M arch 2 0 1 2 st at ion w it h daily b roadcast s. F avorit e programs inclu de T V new s, 5 % 3 % 1 3 % sport s, realit y sh ow s and novelas, a B raz ilian ph enomenon t h at t ranscends 1 8 % class, and is eq u ally popu lar w it h cit y and ru ral dw ellers. In 2 0 1 2 , 3 8 million people w at ch ed t h e 9 : 0 0 p. m. novela Avenida Brasil every day . B raz il’ s au diovisu al leader is R ede G lob o, 1 5 % w it h ch annels t h at are w at ch ed b y more 4 6 % t h an 1 5 0 million people arou nd t h e w orld every day . It is t h e fou rt h largest ch annel in t h e w orld in t erms of au dience siz e. O t h er popu lar t errest rial T V ch annels inclu de, among ot h ers, S B T and B and. G lob o S B T R ecord P ay - T V penet rat ion is b ooming, w it h B and R ede T V O t h ers more and more B raz ilians get t ing access S ou rce: U b iF rance t o cab le t elevision: proj ect ed pay - T V penet rat ion is 4 6 % b y 2 0 1 8 , w it h 2 8 . 8 million residences w it h pay - T V , and 3 1 . 4 million in 2 0 1 9 . | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries 6 9

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