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T o st ay compet it ive, companies mu st • Invest in new t alent and sk ills t o É Hrint is \eÕnitinedq innovat e const ant ly . T h ey h ave t o: b et t er leverage consu mer and cont ent `ere to staq& At is a • M at ch t h e int eract ivit y of ot h er online analy t ics, improve t h e cu st omer’ s plat forms b y adding new feat u res or mu lt i- ch annel ex perience and develop hohudar ee\iue an\ improving ex ist ing ones t h e ab ilit y t o const ant ly overh au l w h at heohde are attac`e\ t h ey do • S t op t h ink ing in t erms of plat forms, • D evelop open innovat ion st rat egies to rea\in_ on haher& and focu s inst ead u pon cont ent , t o enab ling direct relat ionsh ips w it h An ^act$ it is t`e Õ^t` deliver it seamlessly across plat forms st art - u p companies, individu als and • D evelop direct relat ionsh ips w it h mniverkitiek to Zenefit froe t`eir ideak qear t`at oe see a cu st omers t o secu re cont rol over k ey net increase in t`e valu e- ch ain act ivit ies Annestin_ in neo ee\ia nueber o^ book Companies face t ou gh ch oices ab ou t stores in t`e MK&Ê w h ere t o invest in a fast - ch anging W hat recently landkcahe& GfÖine eedia ktill hrovide t`e surveyed media and eabority of revenmek and hrofitk$ Zmt t`e entertainment CE O s sh are of digit al is grow ing. S teve B ercu Y et , digit al is oft en loss- mak ing in t h e Former President of American Booksellers have to say sh ort and mediu m t erm. M edia and Association, co-owner of BookPeople ent ert ainment ( M & E ) companies mu st cont inu ally assess t h eir invest ment L`e \i_itad hara\ox st rat egies as mark et dy namics ch ange. Alt h ou gh digit aliz at ion is driving É L`e c`adden_e in nani_atin_ T h ey h ave t o: media and cu lt u re consu mpt ion, some t`e hat` to \i_itad is keehin_ • E valu at e t h e opport u nit ies and CCI are sh ow ing st rong resist ance t o qour badance È keehin_ one limit at ions of different plat forms digit iz at ion, su ch as b ook s: in 2 0 1 5 , ^oot sa^edq on t`e \ock as as t h ey evolve, h inging invest ment print w ill represent 8 0 % of all b ook sales qou hut qour dea\in_ ^oot in decisions u pon h ow t h ey w ill affect t h e w orldw ide, and even h igh er in developing t`e boat&Ê u ser ex perience cou nt ries. • D irect invest ment s t ow ard emerging T h e appet it e for ph y sical event s and ecosy st ems offering t h e great est valu e venu es h as sh arpened. T h e mu sic É Oe nee\ to innest in eore • S t u dy h ow consu mer b eh aviors indu st ry is now once again driven b y live \i_itad tadent&Ê and t ech nological development event s, and revenu es from live sh ow s inÖmence eac` ot`er$ and adoht a now ex ceed recorded mu sic sales in some “ t est and learn” approach ( as digit al regions. In E u rope, t ick et sales for live É Oe oidd consi\er \eads companies do) mu sic performances, at U S $ 1 6 . 5 b , are at t`e ri_`t hrice$ but • U nderst and h ow cu rrent and fu t u re now more t h an t w ice t h ose of recorded exherieentin_ oit` ^oreats digit al revenu e models w ill affect mu sic sales ( U S $ 6 . 3 b ) . an\ hrice an\ o^^ers oidd adso lon_%tere hrofitaZility2 coehaniek D igit al dist rib u t ion is b ecoming a t ool for enabde _root`&Ê oft en st ru ggle t o recast t h eir b u siness promot ing live event s. U sing cu lt u ral dat a models w h ile focu sing on sh ort - t erm ab ou t consu mers ( cu lt u ral b eh avior and ret u rns on invest ment social recommendat ions) t o alert t h em t o live event s and sell t h em t ick et s enab les t h e creat ive indu st ry t o b lend b u siness models t o ach ieve grow t h . | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries */

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