Content thumbnail How much Human do we Need in a Car?

E Y c o l l a b o r a t e s w i t h S w i s s a u t o m o t i v e t h i n k t a n k a n d m o b i l i t y l a b R i n s p e e d t o d e m o n s t r a t e E Y ’ s c o m m i t m e n t t o i n n o v a t i o n a n d s h a p i n g t h e f u t u r e o f m o b i l i t y At EY, we are committed to actively shaping the future of mobility. We have the potential to inspire innovative thinking — not just in the automotive industry, but also in IT, internet companies and all other stakeholders, who are involved in future mobility propositions. An example of this endeavor is our collaboration with the Swiss think tank Rinspeed, an automobile manufacturer that specializes in building prototypes and concept cars. While the research centers of the automotive industry are still working on the technical solutions, the Swiss idea factory Rinspeed is already giving concrete thought to how automated private transport will transform the car and the human-machine system. Swiss automotive visionary Frank M. Rinderknecht (CEO, Rinspeed AG) approaches the topic of “self-driving cars” primarily from the perspective of the driver and the occupants — the human component. In doing so, the automotive thinker and EY expressly put one question on the agenda: how much of a human component should, must or may there be in a machine? Leveraging EY’s trusted consulting services and the support of other partners across the mobility value chain, Rinspeed created its latest hybrid sports car, the Éƺtos$Ê using the sceleton of a :EO i0& The technical highlight in the interior of the ÉƺtosÊ is no doubt the folding and retracting steering wheel. This creates lots of space in front of the driver, who can work or read a book in the old-fashioned way. The ÉƺtosÊ drasticallq reduces the numZer of distracting manual entries È despite significantlq expanded functions. Should it nonetheless be necessarq to enter a command$ the ÉƺtosÊ responds promptly to voice commands, gestures, touch input, controller or the push of a button. Heads up: Σtos has an extremely high addiction and envy factor — future, here I come! 4 | H o w m u c h h u m a n d o w e n e e d i n a c a r ?

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