Methodology Page 65 Sample selection Sample selection The sample analyzed is composed of 29 listed companies from the luxury and cosmetics Please note that the sample has been adjusted in this fifth edition. Actually, one company industry, of which 22 were mostly in the luxury business and 7 were in the cosmetics was added: Jimmy Choo PLC, as it has recently been listed on the London Stock segment. Exchange. To select these companies we proceeded as follows: • We firstly identified pure players of the luxury sector: Brunello Cucinelli S.p.A. (Cucinelli), Burberry Group (Burberry), Coach Inc. (Coach), Chow Tai Fook Jewellery Group Ltd (Chow Tai Fook), Hengdeli Holdings Limited (Hengdeli), Hermès International S.C.A. (Hermès), Hugo Boss AG (Hugo Boss), Jimmy Choo PLC (Jimmy Choo), Kering SA (Kering), LVMH Moet Hennessy Louis Vuitton S.A. (LVMH), Micheal Kors Holdings Ltd (Michael Kors), Moncler S.p.A. (Moncler), Prada S.p.A. (Prada), Polo Ralph Lauren Corp. (Ralph Lauren), Compagnie Financière Richemont S.A. (Richemont), Salvatore Ferragamo S.p.A. (Salvatore Ferragamo), Swatch Group AG (Swatch), Tiffany & Co. (Tiffany), Tod’s S.p.A. (Tod’s) and Tumi Holdings Inc. (Tumi). • We completed this first list with other players in cosmetics: Beiersdorf AG (Beiersdorf), Coty Inc. (Coty), Estée Lauder Companies Inc. (Estée Lauder), L’Occitane International S.A. (L’Occitane), L’Oréal S.A. (L’Oréal) and Shiseido Co. Ltd (Shiseido). • We also added companies that are in direct relation with luxury companies, such as thodology Luxottica Group S.p.A. (Luxottica) and Safilo Group S.p.A. (Safilo). Me • Finally we decide to include an actor, not part of the luxury environment, but acting as the largest cosmetics company from the emerging markets, Natura Cosméticos S.A. (Natura), to enlarge the geographical coverage. The luxury and cosmetics financial factbook 2015