Page 66 Methodology Focus on Jimmy Choo Jimmy Choo: overview We included Jimmy Choo in the sample as it was listed on the London Stock Exchange on 17 October 2014. Key facts: Share trading pattern (since October 2014) • Founded in 1996, Jimmy Choo is a luxury accessories 130 brand focused on designer shoes that has expanded to include handbags and small leather goods over the years 120 • The company operates through three segments: retail (including online), wholesale and other 110 • Retail revenue is generated via the company’s directly operated stores and the group’s website. Wholesale 100 revenue is generated through sale to distribution partners, multi-brand department stores and specialty 90 stores worldwide. Other revenue is predominantly Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 through receipt of royalties from the group’s global Jimmy Choo PLC FTSE All Share Index licensees of Jimmy Choo branded fragrance, sunglasses Source: Capital IQ and eyewear products. Note: 17 October 2014 = 100 IPO details: Key financials (in €m) FY13A FY14A FY15E FY16E FY13–FY16 • Total offered shares: 110.6m, all secondary shares, CAGR including 9.6m additional shares upon exercise of Sales 389 414 474 530 10.8% over-allotment option (out of 15.1m initially made EBITDA 59 69 86 100 18.8% available) EBITDA margin 15.2% 16.8% 18.1% 18.8% n.m EBIT 43 51 62 72 18.6% • Final offer price: £1.40: EBIT margin 11.1% 12.4% 13.1% 13.6% n.m • The stock had a modest return of 2.9% on its listing Net profit -24 -15 43 51 n.m date and closed at £1.44 on first trading day. Capex ratio 7.7% 9.1% 7.9% 8.1% n.m Net debt 169 174 145 109 -13.5% Source: Capital IQ Note: Financial figures are at 31 December n.m = not meaningful The luxury and cosmetics financial factbook 2015

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