Next move for carmakers, dealers and automotive suppliers No single player holds a dominant position in the telematics market yet, and we believe no one will ever own it alone. The development of most of these services will force every major player to work outside its core competency. C armak er s ha v e a unique opport unit y t o build a ne w w a y t o in t er act with their c us t omer b as e and c ould find in t elematic s a ne w t ool t o e xp and the br and e xperienc e . Ho w e v er , the c armak er s: Need t o impr o v e their o wn dat a managemen t skills t o analy z e dat a and main t ain c on tr ol o f in f • ormation that will be gener at C ed armak er s Migh t no t be able t o k eep up with t echnology updat e s and r elat ed c o s t s if the y t ak e o v er t • oo much de sign and t echnology c on tr ol, while bundling modulariz ed s y s t ems o f their o wn in t o the v ehicle Need t o c onsider po t en tial fut ur e s ervic e s , such as insur anc e , that c an help e xp and their t ouch poin t • s with the c us t omer s De aler s will enjo y an unpr ec eden t ed opport unit y t o under s t and their c us t omer s be t t er and t o in t er act with them on an ongoing b asis . Ho w e v er , the de aler s: Lack e xperienc e with c ommunic ations and c on t en • t Need t o ha v e s tr onger link s with c armak er s be f or e the y c an mak e pr oductiv e us e o f this dat De • a aler s Aut omo tiv e supplier s will ha v e a huge opport unit y in human-machine in t erf ac e (HMI) de v elopmen t , in p art bec aus e o f their abilit y t o or ganiz e a ne t w ork o f p artner s t o pr e s en t a br o ad menu o f t elematic s s ervic e s t o the c armak er s . Ho w e v er , the aut omo tiv e supplier s: Aut omo tiv e Don ’t y e t kno w which s ervic e s r egulat or s will r equir • e supplier s F ac e engineering challenge s: Ho w do w e fut ur e-pr oo f the plat f orm ? W hat kind o f in t erf ac e will w • ork be s t ? Ho w much in f ormation c an be put on a he ads -up s cr een without dis tr acting the driv er ?