É L`ere is a _rooin_ The biggest challenge for home nationad aoareness entertainment companies in Latin America is to substitute paid digital about t`e econoeic sales for pirated DVDs. D igit al t ools and plat forms w ill play an import ant role. T h e iehortance o^ ;;A in middle class is ex panding — one Lat in 9r_entina$ as s`oon American family in t h ree is reck oned t o h ave ach ieved middle class st at u s — and bq narious hubdic increasing b u y ing pow er sh ou ld facilit at e hodicies to Õnance more spending on legit imat e videos. A sh ift online sh ou ld b e aided b y increasing seadd cudturad hrobects& int ernet penet rat ion, w it h online visit s 9 si_niÕcant hart o^ u p 1 2 % t o more t h an 1 4 7 million u niq u e visit ors in 2 0 1 3 . G ru po T elevisa, ;;As$ in soee case now considering developing ex clu sive uh to 0( o^ cudturad programming for video- st reaming service lice FetÖip$ ik increakin_ly active in t`e in\ustries$ are fi_`t a_ainkt content hiracy& suhhorte\ bq nationad Digital also means marketing as oedd as re_ionad an\ opportunities. T h e mu sic indu st ry in Lat in America w as once regarded as docad _onerneents&Ê an ent ert ainment indu st ry b ack w at er, not least b ecau se original recordings w ere q u ick ly pirat ed, u ndermining H ector S hargorodsky t h e revenu es of art ist s and t h ose w h o b ack ed t h em. H ow ever, improvement s in Cultural Observatory, Faculty of Economics, t ech nology , infrast ru ct u re and st andards University of Buenos Aires of living are now prompt ing a mu sic “ gold ru sh ” across B raz il and t h e rest of Lat in goods are est imat ed t o generat e sales of America. It is mu ch easier t o ch arge for U S $ 1 0 m a day , w h ile a t ot al of U S $ 5 0 0 m live performances, and b ig ent ert ainment a y ear of pirat ed D V D s are sold in B raz il companies are b eginning t o t ak e a close and M ex ico. int erest in t h e region’ s st ars. Digital recorded music revenue growth in L atin A merica ( U S $ m) 1 8 2 1 4 3 9 4 8 1 6 1 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 S ou rce: IF P I, 2 0 1 4 | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries .-