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E ducating for creative growth Contestability of markets and funding Drivers of Democratization of knowledge • F iercely compet it ive domest ic and change and access int ernat ional st u dent mark et s • U b iq u it ou s cont ent • Ch allenges t o government fu nding • B roadening of access t o • Compet ing for new sou rces of fu nds h igh er edu cat ion • Increased part icipat ion in emerging mark et s Global mobility • E merging mark et s b ecoming glob al- scale Digital technologies compet it ors in t h e int ernat ional st u dent mark et • B ringing t h e u niversit y t o t h e device — M assive • Academic t alent increasingly sou rced from open online cou rse and t h e rise of online emerging mark et s Integration with industry learning • E mergence of elit e, t ru ly glob al u niversit y • S cale and dept h of indu st ry - b ased • B ringing t h e device t o t h e u niversit y — t h e u se b rands learning of digit al t ech nologies in campu s- b ased learning • R esearch part nersh ips and • B lended learning commercializ at ion • Indu st ry as compet it ors in t h e certification and delivery of content S ou rce: University of the future, E Y 2 0 1 2 | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries 8 7

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