A leader in advertising In 2 0 1 3 , F rance was one of the st ories su ch as Crit eo, an advert ising advert ising reach ed U S $ 4 4 8 m in 2 0 1 4 , E urop ean leaders in the advertising t arget ing st art - u p, q u ot ed on t h e and is ex pect ed t o ex ceed t h e € 1 b illion industry with the U K N AS D AQ st ock mark et since 2 0 1 3 mark b y 2 0 1 6 . Logically , t h is means F rance h ost s leading int ernat ional w it h a U S $ 2 . 5 b capit aliz at ion. Anot h er t h at mob ile is lik ely t o accou nt for an companies, su ch as P u b licis w it h an st rik ing ex ample is T eads, a st art - u p t h at increasing proport ion of t h e digit al annu al t u rnover of € 8 . 5 b , and H avas proposes video solu t ions t o max imiz e ad spend over t h e coming y ears. T h e one of t h e t op 1 0 glob al advert ising advert ising spot s online, ex pect ed t o b e hercenta_e fi_mre cmrrently ktandk at companies. It also h as a my riad of list ed in 2 0 1 5 . 1 4 . 7 % , and is predict ed t o rise t o 2 2 . 2 % small and mediu m companies, w h ich M obile sp ends for advertising in in 2 0 1 5 and su rpass 5 0 % in 2 0 1 8 . represent t h e maj orit y of employ ment in F rance set to hit € 1 b in 2 0 1 6 F rance: 9 0 % of people in advert ising are T h e main driver for grow t h in t h e employ ed b y a company w it h less t h an digit al advert ising mark et in F rance is five eehloyeek& t h e impressive increase in advert ising F rance h as also b ecome a digit al pioneer, on mob ile devices, w h ich rose b y 8 0 % and h as given b irt h t o digit al su ccess in 2 0 1 4 alone. E x pendit u re on mob ile F rance annual advertising revenue forecast Qear *()* *()+ *(), *()- *(). *()/ Lotad internet MKeiddion! 2 , 7 9 1 2 , 9 6 6 3 , 1 8 7 3 , 4 4 8 3 , 7 8 4 4 , 1 7 2 9nnuad _root` ! 5 . 5 6 . 3 7 . 5 8 . 2 9 . 8 1 0 . 3 K`are o^ totad ee\ia ! 2 5 . 9 2 8 . 0 3 0 . 0 3 2 . 0 3 4 . 4 3 7 S ou rce: M agna G lob al Advert ising G row t h F orecast s, 2 0 1 5 | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries ,1

Cultural Times - Page 54 Cultural Times Page 53 Page 55

Next in

Next in