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S ales J obs K ey trends ( U S $ b) ( million) Eonies 7 7 2 . 5 L eaders — revenues: U S ( 3 7 % ) ; j obs: E U , A sia ( 3 1 % ) • L`e _loZal Zop office _reo ) in *()+$ driven hriearily Zy 9kia )*!& ;ineea screens increased b y 6 % w orldw ide in 2 0 1 4 . • Compet it ion is int ensify ing b et w een w est ern and emerging cou nt ries. Harticmlarly ktron_ _root` of fileed entertaineent revenmek oill Ze keen b et w een 2 0 1 4 and 2 0 1 9 : 1 4 . 5 % in Ch ina, 6 % in B raz il and 1 1 % in Argent ina. T h e glob al leader — t h e U S — w it h 3 3 % of t h e t ot al mark et in 2 0 1 4 , w ill see ab ove- average grow t h of 5 % . • Feo di_ital diktriZmtion eodelk are ahhearin_ aromnd t`e oorld$ kmc` ak FetÖip in t h e U S and iR O K O t v. com in Africa. Eusic 6 5 4 . 0 L eaders — revenues: U S ( 3 6 % ) ; j obs: A sia ( 3 3 % ) • In t erms of employ ment , t h e mu sic sect or is t h e second CCI aft er visu al art s. M u sic is st ill a large part of millennials’ b u dget : U S $ 1 2 5 in 2 0 1 5 in N ort h America. • G lob ally , live mu sic is t h riving: 8 0 % of millennials in N ort h America w ill at t end a live event in 2 0 1 5 . • M u sic h as b ecome digit al and mob ile ( st reaming, dow nloads, et c. ) At t h e end of 2 0 1 4 , t h e nu mb er of cou nt ries in w h ich t ot al digit al recorded mu sic ex ceeded h`ykical recorded emkic revenme ktood at **3 in *()1$ t`at fi_mre oill `ave risen t o 4 0 . G lob ally , consu mer spending on digit al format s and services w ill overt ak e ph y sical in 2 0 1 5 . T h is sit u at ion raises t h e issu es of digit al revenu es’ monet iz at ion, as w ell as t h e cont rol of piracy and illegal sales. Ja\io 4 6 0 . 5 L eaders — revenues: U S ( 4 5 % ) ; j obs: A sia ( 3 5 % ) • G lob ally a popu lar mediu m, radio is h ere t o st ay . R adio advert ising revenu es w ill ex t end it s sh are of t ot al glob al radio revenu e from 7 5 . 3 % in 2 0 1 4 t o 7 5 . 8 % in 2 0 1 9 . • T h e U S dominat es t h e glob al radio mark et , w it h 4 6 % of all revenu e. H ow ever, grow t h is now occu rring more q u ick ly in ot h er mark et s. • In emerging cou nt ries, non- t radit ional models su ch as commu nit y radios prosper, especially in Africa, e. g. , ab ou t 2 4 0 commu nit y st at ions operat e in S ou t h Africa. S mall, local and commu nit y - driven, t h ey h elp develop cu lt u ral diversit y , b roadcast new s, spread mu sic and produ ce cont ent . | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries 9 3

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