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S ales J obs K ey trends ( U S $ b) ( million) 9rc`itecture 2 2 2 1 . 7 L eaders — revenues: A sia ( 5 3 % ) ; j obs: E U ( 3 9 % ) • In emerging cou nt ries, t h e demand for arch it ect u re is rising. Ch ina, India and B raz il offer t h e b est grow t h pot ent ial for arch it ect u ral services. • D riven b y t h e demograph ic b oom, Ch ina remains t h e w orld’ s largest conktrmction earcet kince *()(& L`e 9kia%Hacific earcet ik ephected to Ze t`e largest b y 2 0 2 0 , w it h a proj ect ed valu e of U S $ 4 . 6 t rillion. • Alt h ou gh t h e demand is clearly locat ed in emerging cou nt ries, W est ern arc`itectk continme to doeinate t`e earcet2 t`e t`ree lar_ekt arc`itectmre firek are all N ort h American: Aecom ( U S ) , G ensler ( U S ) and IB G rou p ( Canada) . :ooks 1 4 3 3 . 7 L eaders — revenues: E U ( 3 7 % ) ; j obs: A sia ( 4 6 % ) • P rint is alive and w ell: in 2 0 1 5 , print w ill represent 8 0 % of all b ook sales w orldw ide, and even h igh er in developing cou nt ries. • T ot al glob al b ook s revenu e is set t o rise t o U S $ 1 2 8 b in 2 0 1 9 , from U S $ 1 2 0 b in 2 0 1 4 . G row t h w ill b e driven b y India, w h ich b ecame t h e 1 0 t h - largest b ook mark et in 2 0 1 4 and w ill see t h e fast est grow t h glob ally in t ot al b ook s revenu e. • T h e grow t h of edu cat ional b ook s w ill ou t pace consu mer and professional b ook s revenu es: b et w een 2 0 1 4 and 2 0 1 9 , t ot al glob al edu cat ional b ook s revenu e w ill grow 2 % , ex ceeding t h e 0 . 8 % for consu mer b ook s revenu e and 1 . 6 % for professional b ook s revenu e. Her^orein_ 1 2 7 3 . 5 L eaders — revenues: U S ( 4 9 % ) ; j obs: A sia ( 3 8 % ) arts • T h e performing art s mark et is st ill dominat ed b y w est ern cou nt ries, mainly t h e U S and E u rope. • L`e _loZal Zop office ik _rooin_$ notaZly oit` t`e earcetiration of t`e performing art s in some emerging cou nt ries. H ow ever, t h e sect or is clearly dominat ed b y t h e informal economy in some regions, not ab ly in Africa. • F est ivals are an increasing asset for cu lt u ral t ou rism w orldw ide. ?aein_ 9 9 0 . 6 L eaders — revenues: A sia ( 4 7 % ) ; j obs: A sia ( 4 2 % ) • O nline and mob ile video games w ill const it u t e 8 6 % of t h e consu mer video games mark et in 2 0 1 8 . In fact , glob al smart ph one connect ions are forecast t o nearly dou b le t o 3 . 8 5 b b y 2 0 1 9 . • T h e emergence of a new class of independent developers is renew ing t h e video game indu st ry . • ;lomd _aein_ oill Zecoee an increakin_ly ahhlicaZle hrohokition2 t`e nept five y ears w ill see vast increases in device connect ivit y . | 1* Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries

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