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S ales J obs K ey trends ( U S $ b) ( million) T V 4 7 7 3 . 5 L eaders — revenues: N orth A merica ( 3 8 % ) ; j obs: A sia ( 5 5 % ) • T V is t h e most lu crat ive sect or and w ill cont inu e t o b e so: t h e glob al b roadcast ing and cab le T V mark et is forecast t o grow 2 4 . 3 % b et w een 2 0 1 3 and 2 0 1 8 . • In emerging cou nt ries, digit al t errest rial T V and pay - T V su b script ions are b ooming, e. g. , D irecT V Lat in America saw a 1 5 % increase in sat ellit e su b scrib ers b et w een 2 0 1 2 and 2 0 1 3 . • In mat u re cou nt ries, w eb T V and digit al T V cont ent are increasingly popu lar; new pay - T V b u siness models are emerging. Nisuad arts 3 9 1 6 . 7 L eaders — revenues: A sia ( 4 9 % ) ; j obs: A sia ( 4 9 % ) • L`e vikmal artk È inclmdin_ varied activitiek È are t`e firkt eehloyerk in t`e CCI glob ally . • T h e glob al art mark et is b ooming: it reach ed a t ot al of j u st over € 5 1 b illion in 2 0 1 4 , an increase of 7 % y ear- on- y ear and it s h igh est - ever recorded level. T h e dist rib u t ion of sales b y valu e in t h e glob al art mark et is dominat ed b y t h e U S ( 3 9 % ) , Ch ina ( 2 2 % ) and t h e U K ( 2 2 % ) . • S imu lt aneou sly , mu seu ms are mu sh rooming, especially in emerging cou nt ries, creatin_ neo conkmeer epheriencek and enaZlin_ neo oayk to create fine artk& Neoshahers 3 5 4 2 . 9 L eaders — revenues: A sia ( 4 0 % ) ; j obs: A sia ( 5 7 % ) an\ ea_arines • In mat u re cou nt ries, t h e sect or is ex periencing st ru ct u ral decline, and a sh ift t o online edit ions, e. g. , The New York Times report ed an average w eek day print circu lat ion of less t h an 6 5 0 , 0 0 0 in S ept emb er 2 0 1 4 , b u t it s w eb sit e and associat ed apps at t ract ed nearly 5 4 million u niq u e visit ors in J anu ary 2 0 1 5 . H ow ever, t h e digit al revenu es do not compensat e for t h e losses of print t oday . • In emerging cou nt ries, print new spapers is b ooming. Ch ina and India comb ined w ill accou nt for an ast onish ing 5 7 . 3 % of glob al average daily u nit print circu lat ion in 2 0 1 9 , u p from 4 9 . 7 % in 2 0 1 4 . • T ot al magaz ines revenu es w ill remain on an u pw ard cu rve t o 2 0 1 9 , driven b y a 1 . 5 % grow t h in t rade magaz ine revenu e. 9\nertisin_ 2 8 5 2 . 0 L eaders — revenues: E U ( 5 0 % ) ; j obs: E U ( 5 0 % ) • Advert ising is especially import ant ; it is feeding t h e ot h er CCI ( new spapers and magaz ines, radio, T V , et c. ) , and glob al advert ising revenu es w ill increase U S $ 3 0 0 million b et w een 2 0 1 0 and 2 0 1 9 . • P rint ads h ave fallen off and ad spending is moving t o digit al. D igit al advert ising w ill b ecome t h e largest advert ising segment in 2 0 1 9 . T h e rapid grow t h ( 2 3 . 1 % ) of mob ile int ernet advert ising revenu es means t h at it w ill overt ak e display b y t h e end of t h e forecast period. • In emerging cou nt ries, advert ising in general is b ooming, e. g. , Lat in America h olds t h e same nu mb er of advert ising j ob s as N ort h America. T h e rising mark et s are forecast t o cont rib u t e 6 2 % of addit ional ad ex pendit u res b et w een 2 0 1 2 and 2 0 1 5 , increasing t h eir sh are of t h e glob al mark et t o 3 7 % . | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries 1)

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