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Bahan A rchitecture is driven by home- building 8 7 % of J ap an’ s home sales are new valu e in J apan: aft er 1 5 y ears, a h ome w orld’ s most prest igiou s arch it ect u re construction t y pically loses all valu e and is demolish ed aw ard — in 2 0 1 3 . H e h as designed doz ens D emand is driven b y a dist inct ive cu lt u ral on average j u st 3 8 y ears aft er b eing of st ru ct u res, from h omes t o lib raries, ph enomenon: t h e average h ome is b u ilt . T h e ent h u siasm for renew al h as arou nd t h e w orld. In 2 0 1 4 , S h igeru B an demolish ed and replaced every 3 8 y ears; b een encou raged b y nat u ral disast ers w on t h e same priz e for h is w ork w it h and 8 7 % of h omes b ou gh t b y J apanese eart`imacek$ tkmnaeik and firek! and recy clab le mat erials t o craft st ru ct u res b u y ers are new , compared w it h only w ar- t ime dest ru ct ion. in disast er z ones. It is also t w o J apanese 1 1 % t o 3 4 % in W est ern cou nt ries. T h is arch it ect s — K asu y o S ej ima and R y u e means t h at J apan b u ilds as many h omes J ap an, internationally recognized N ish iz aw a — w h o designed t h e Lou vre each y ear as t h e U S , t h ou gh it h as only J apan is an arch it ect ’ s paradise. It Lens in F rance. T h u s, t h e glob al ch anges a t h ird as many people. H omes are not h as fou r t imes more arch it ect s per t ak ing place in t h e arch it ect u ral w orld renew ed b ecau se t h ey are dilapidat ed; capit a t h an t h e U S and t h ey enj oy an are cry st alliz ing righ t now in J apan, w it h h ou ses in J apan rapidly depreciat e lik e impressive int ernat ional repu t at ion. t`e hakt five yeark Zein_ conkidered one consu mer du rab le goods ( cars, fridges, J apanese arch it ect T oy o It o w on t h e of t h e most innovat ive periods in cu rrent golf clu b s, et c. ) . T h u s, h ou ses h ave lit t le 2 0 1 3 P rit z k er Arch it ect u re P riz e — t h e J apanese design h ist ory . R ead all about it O ne of the highest levels of compet it ive environment and act ive sale É L`anks to t`e `i_` newsp ap er and magazine readership promot ions are condu ct ed. diteracq rate o^ N ew spaper readers accou nt ed for nearly J apan’s magaz ine indu st ry is Bahanese heohde$ 8 3 . 6 % of t h e t ot al popu lat ion in 2 0 1 3 . dist ingu ish ed b y t h e pu b lish ing of many D espit e a digit ally adept popu lat ion, manga comics, and a w eek ly comic st rip t`e shrea\ o^ oritin_ J apan h as some of t h e w orld’ s b est selling ant h ology , Shonen Jump, st ill sells t h ree cudture as oedd as new spapers. T h e Yomiuri Shimbun, one million copies. T h e comics on w h ich of five national neokhaherk in Bahan$ Shonen Jump is b ased are sold in ab ou t oedd%estabdis`e\ `ouse h as t h e largest circu lat ion in t h e w orld, 3 0 cou nt ries arou nd t h e w orld, and \edinerq sqstee$ according t o t h e W orld Associat ion t h e magaz ine is now availab le online. of N ew spapers and N ew s P u b lish ers. T h e annu al mark et for w eek ly comic Bahan `as a `i_`er F ou nded in 1 8 7 4 , t h e new spaper magaz ines and comic b ook s is est imat ed dened o^ neoshaher print s more t h an 1 0 million copies for t o t ot al U S $ 3 . 2 b . it s morning edit ions, reach ing more henetration& t h an 2 6 million readers, and anot h er A looming decline Neoshaher rea\ers 4 . 3 million copies of it s evening edit ions. P rint media are losing t h eir appeal for T h e paper’s circu lat ion h as b een st ab le y ou nger people, w h o increasingly read accounte\ ^or neardq for t h e past t w o decades and more t h an online. N ew spaper set * sales h ave fallen 0+&. o^ t`e totad 3 0 % of readers h ave su b scrib ed for over 1 8 % since 2 0 0 0 . 2 0 y ears. It h as 2 9 print ing plant s and hohudation in *()+&Ê 8 , 5 0 1 dist rib u t ors t h rou gh ou t J apan. M oreover, t h e consu mpt ion t ax rat e is R egardless of w h et h er readers live in cu rrent ly ex pect ed t o b e raised again in u rb an or ru ral areas, t h ey h ave opt ions J apan. Associat ions h ave argu ed against According to the Japan Newspaper t o ch oose from among fou r t o seven t ax at ion and called for t h e applicat ion of Publishers & Editors Association general new spapers, secu ring t h e a redu ced t ax rat e t o new spapers. diversit y of J apanese new spapers. It also means J apanese new spapers are in a * A set paper is a su b script ion t o b ot h morning and evening edit ions of t h e same paper. | ,( Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries

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