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;`ina F ilm industry under the sp otlight A ttendances break records Ch inese produ ct ions t o veh icle nat ional Keq Õ_ure ;ineea Zop office receihtk in Eainland valu es ensu re t h at t h e Ch inese indu st ry Ch ina su rged 3 4 % t o U S $ 4 . 8 b in 2 0 1 4 , hrodmcek eokt of t`e filek k`oon in% eacin_ it t`e firkt earcet omtkide Fort` cou nt ry . Y et , despit e it s scale, Ch inese America t o ex ceed U S $ 4 b in revenu es. cineea `ak often Zeen confined to U S $ 4 . 8 b domest ic t h emes and b een slow t o o^ box o^Õce receihts B y 2 0 2 0 , Ch ina is ex pect ed t o b ecome t h e w in au diences ab road. T h e t w o most in *(), oorldÌk Zi__ekt file earcet& At ik already popu lar genres in Ch ina are comedies t h e most import ant mark et for many and romant ic comedies, oft en deeply U S - made movies, and Transformers: eeZedded in ;`ineke cmltmre and findin_ Age of Extinction oak t`e Zekt Zop%office lit t le resonance ab road. T o develop, :lgssgeif_ bgp g^fice jeceihls if performer in Ch ina in 2 0 1 4 . t h e indu st ry needs t o mak e movies China ( U S $ b) T h is grow t h is mainly driven b y t h e w it h w ider appeal, especially if t h ey 4 . 8 emergence of a middle class and t h e are t o sh ow case Ch inese cu lt u re as t h e rapidly grow ing nu mb er of screens: t h e G overnment w ish es. Co- produ ct ion is 3 . 6 Ch inese cinema indu st ry h as added cu rrent ly seen as t h e b est w ay t o ach ieve t h is goal. O ne ex ample is Wolf Totem — 2 . 7 2 0 , 0 0 0 screens in t h e past decade and direct ed b y F rench man J ean- J acq u es is opening new cinemas at t h e rat e of Annau d — a Ch ina- F rance co- produ ct ion 1 8 screens a w eek . t h at earned more t h an U S $ 1 0 0 m at t h e L`e ;`ifese file if\msljq is slill Zop office& very local 2 0 1 2 2 0 1 3 2 0 1 4 S t rict import q u ot as and h ist oric S ou rce: M P AA, 2 0 1 5 emph asis u pon t h e import ance of R einventing ancient p erforming arts traditions Keq Õ_ure A broad set of comp etencies O ne of t h e b iggest proj ect s recent ly T h ere h as b een a long t radit ion of w as t h e const ru ct ion of t h e H an S h ow U S $ 3 . 2 b performing art s ( especially Ch inese T h eat re in W u h an, a cit y of 1 0 million opera) t h rou gh ou t Ch ina’ s long cu lt u ral people. T h is st at e- of- t h e- art t h eat er w it h o^ her^orein_ arts box h ist ory . E arly forms of Ch inese drama 2 , 0 0 0 seat s h as b een pu rpose- b u ilt t o o^Õce renenues in *()) w ere simple, b u t over t ime, t h ey inclu ded h ou se t h e b rand new t h eat rical, acrob at ic mu sic, song and dance, mart ial art s w at er spect acle, The Han Show, b y and acrob at ics, and lit erary art forms t o B elgian t h eat er direct or F ranco D ragone. Faligfal hej^gjeif_ ajls bgp g^fice if b ecome w h at w e now call Ch inese opera. T h e proj ect h as b een developed b y China ( CN Y 1 , 0 0 0 ) Ch inese real est at e conglomerat e W anda T oday , t h e performing art s in Ch ina are a G rou p, w h ich invest ed U S $ 4 0 9 m in 1 , 9 7 6 , 0 0 0 mix t u re of t radit ional performances and Zmildin_ t`e t`eater ak it diverkifiek into more modern sh ow s, accompanied b y t h e ent ert ainment b u siness. 1 , 0 8 0 , 0 0 0 t h e emergence of performing art s b rands W anda h as inclu ded t h eat ers, cinemas, and cent ers. amu sement park s, h ot els and W anda 1 3 3 , 1 1 8 2 8 8 ,2 0 0 W it h t h e commercializ at ion of performing P laz a sh opping malls in it s plans for art s in Ch ina, a fast - grow ing middle class, developing it s cu lt u ral t ou rism b u siness. and t h e mu lt iplicat ion of new proj ect s 2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 and performance space const ru ct ion, sales of t ick et s for performing art s S ou rce: D ao S t rat egy Cent re for Cu lt u ral R esearch nat ionw ide h ave b een grow ing st eadily since 2 0 0 8 . | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries ,)

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