Kout` Korea M usic industry set to hit a high note Global music recording industry t raining t o prepare t h em for pre- t arget ed Keq Õ_ures revenues fall, but K orea is bucking mark et s, ensu ring t h ey mast er t h e the trend langu age and cu lt u re. H ow ever, t h e O ne lesson from S ou t h K orea’ s mu sic indu st ry is carefu l t o ensu re it cont inu es mark et is t h at sou nd law s, comb ined w it h t o service it s nat ional mark et t oo, as t h is U S $ 2 1 1 m a ric` and diverkified rehertoire$ can ktill st ill accou nt s for more t h an 8 0 % of mu sic o^ recor\e\ eusic u nderpin grow t h . S ince 2 0 0 5 , w h en it sales. K orean popu lar mu sic ( K - pop) renenues3 w as t h e w orld’ s 3 3 rd mark et b y revenu es, draw s u pon elect ronic mu sic, h ip- h op, S ou t h K orea h as grow n t o b ecome t h e pop, rock and R & B mu sic. D eveloped U S $ 4 0 9 m w orld’ s 1 0 t h - largest recorded mu sic over 2 0 y ears, it h as b een adopt ed b y mark et . In 2 0 1 3 , revenu es cont inu ed t eenagers and y ou ng adu lt s t h rou gh ou t o^ dine eusic sades t o su rge, grow ing 9 . 7 % and mak ing Asia, cau sing t h em t o mimic t h e fash ions S ou t h K orea t h e second- largest recorded and st y les of idoliz ed K orean grou ps emkic earcet in 9kia%Hacific after Bahan and singers. T h e glob al su ccess of P sy ’ s ( w h ich ex perienced a fall of 1 6 . 7 % in ?an_nae Ktqde h as b een emu lat ed recorded mu sic revenu es) . S ou t h K orea b y grou ps su ch as Kuher Bunior and is one of t h e w orld’ s largest su b script ion *N=), w h o h ave sold millions of CD s and mark et s, w it h su b script ion services concert t ick et s elsew h ere in Asia. accou nt ing for 8 5 % of digit al mu sic and A reservoir of musical talent 4 3 % of all mu sic revenu es. S ou t h K orea is also a pow erh ou se in L ocal artists and audiences classical mu sic. S ou t h K orean mu sicians underwrite international growth do w ell in int ernat ional mu sic cont est s T h e K orean mu sic indu st ry h as b ecome a and are regu lar w inners of t h e Q u een formidab le mach ine for developing art ist s E lisab et h M u sic Compet it ion aw ards. on an indu st rial scale. It now dominat es Au diences for classical mu sic are t h e Asian scene and ch allenges American oft en y ou nger t h an in ot h er developed emkical inÖmence t`ere& Hotential artiktk cou nt ries. S ou t h K orea also h as st rong are identified o`ile t`ey are very yomn_ j az z , h ip- h op and elect ronic art ist s, b u t and follow 5 t o1 0 y ears of int ensive t h ey are largely oversh adow ed b y t h e su ccess of K - pop. S ign here: subscrip tions conq uer digital music sales 2 % 3 % 6 % 7 % 1 0 % 9 % 9 % 1 8 % 1 7 % 1 7 % 2 0 % 2 2 % 3 6 % 7 4 % 8 5 % 4 8 % 5 2 % 4 3 % 1 6 % 6 % 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 D ow nloads S u b script ions M ob ile Ad- su pport ed O t h er S ou rce: IF P I, 2 0 1 4 | ,* Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries