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T elevision is at the center of S outh K orea’ s cultural ex p ort strategy A successful T V industry C-\jaeas cgfimej Asia-Pacific Keq Õ_ure P reviou sly h eld b ack b y government audiences repression and st rict censorsh ip, S ou t h K orea st art ed t o b roadcast S ou t h K orea’ s t elevision indu st ry h as t elevision series in t h e 1 9 6 0 s. Lik e t h e U S $ 1 6 7 m b lossomed since 1 9 8 7 , aided b y t h e cou nt ry ’ s mu sic and movies, K orean o^ renenues ^roe sades o^ lau nch of sat ellit e b roadcast ing in 2 0 0 2 . dramas h ave b een ex port ed across K%\raeas abroa\ Y et , S ou t h K orea’ s T V mark et remains Asia du ring t h e past decade, part of a dominat ed b y t h ree large net w ork s: ph enomenon called t h e “ K orean W ave” K orean B roadcast ing S y st em ( K B S ) , or in Ch ina, H ally u . T h ese dramas M u nh w a B roadcast ing Corporat ion ( M B C) are t y pically cent ered on a love st ory , and S eou l B roadcast ing S y st em ( S B S ) . w it h st rong emph asis on family t ies W it h rivals in Ch ina, S ingapore and and relat ionsh ips. In 2 0 1 3 , K - dramas M alay sia st ill more or less su b j ect t o t h e const it u t ed 8 2 % of S ou t h K orea’ s cu lt u ral h eavy h and of censorsh ip, S ou t h K orea ex port s, earning U S $ 1 6 7 million, u p h as b een comparat ively su ccessfu l in fou r- fold in a decade. K B S ’ s Done Jain, developing it s programs t o appeal t o a st arring J ang G eu n- su k and Y oona, w as glob al popu lat ion. sold t o a J apanese b roadcast er b efore it S ou t h K orea’ s place at t h e leading edge h ad aired in K orea. Cost ing U S $ 4 0 0 , 0 0 0 of t h e digit al revolu t ion mak es it a mark et per episode, it h as since b een sold t o t o w at ch . M ore t h an 4 1 million S ou t h b roadcast ers in 1 2 cou nt ries in E u rope K oreans w ere online b y t h e end of 2 0 1 3 , and Asia, inclu ding Ch ina, S ingapore and t h e cou nt ry is a pioneer of T V via and M alay sia, not ch ing u p U S $ 1 0 6 m in mob ile devices and t h e int ernet ( IP T V ) . overseas sales. M ore t h an 8 million K oreans su b scrib ed t o IP T V offers in 2 0 1 3 . | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries ,+

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