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L`e c`adden_e o^ _dobadiration Invest ment dest inat ions span developed rero to five$ oit` five Zein_ t`e eokt lack dist rib u t ion infrast ru ct u re, can b e mark et s and t op- t ier emerging mark et s. at t ract ive. ki_nificant& ;`inaÌk rektrictive cahk on W h en ch oosing w h ere t o invest , creat ive W e learned from D iM Ax t h at mat u re foreign part icipat ion, and India’ s low and cu lt u ral companies need t o b ot h mark et s remain t h e most at t ract ive for hricek and Öed_lin_ di_ital conkmehtion$ ant icipat e t h e rew ards and appreciat e t h e invest ment , and t h at in t erms of capit al limit t h eir at t ract iveness and grow t h risk s. U nderst anding w h ich mark et s t o deploy ed, t h e U S , U K , t h e N et h erlands possib ilit ies in t h e near t erm. T h ese focu s on, w h en t o ent er and h ow t o ent er and Au st ralia look set t o lead developed difficmltiek are coehomnded Zy Zakic is essent ial for su ccess. mark et grow t h in 2 0 1 5 . T h is view w as h andicaps ranging from b u reau cracy t o T o h elp cu lt u ral services companies w it h confireed Zy rekhondentk to omr E= u nreliab le pow er su pplies and sh ort ages t h eir int ernat ional and emerging mark et su rvey . of sk illed t alent . As a resu lt , cross- b order grow t h st rat egies, E Y h as developed capit al commit ment s b y creat ive and t h e D igit al M edia At t ract iveness Index , N onet h eless, Ch ina and India remain cu lt u ral invest ors int o emerging mark et s or D iM Ax — a propriet ary t ool t h at rank s emerging mark et s of ch oice for many are lik ely t o remain cau t iou s and modest cou nt ries on t h eir relat ive pot ent ial t o ex ecu t ives, draw n primarily b y st rong in scale over t h e nex t 1 2 mont h s. generat e earnings from digit al media. grow t h and massive long- t erm pot ent ial. L`e tool ik ktrmctmred ak a cokt%Zenefit H ow ever, t h e cost s of ent ering and analy sis and scores cou nt ries from developing t h ese mark et s, w h ich oft en O`ic` aje l`e lgh fine \eslifaligfs qgmj cgehafq is egsl licelq lg ifnesl if l`e fepl )* egfl`s7 T o p M edia and E ntertainm ent destinatio ns U nited S tates U nited K ing do m N eth erlands Ch ina A ustralia S ou rce: Media & Entertainment Capital Confidence Barometer, E Y , M ay 2 0 1 5 | 0, Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries

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