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L`e _dobad eah o^ cudturad an\ creatine in\ustries 9n unhrece\ente\ initiatine T h e w orld h as a sh ared h ist ory and • T o u nderst and t h e overall economic ex perience in cu lt u ral, creat ive, media a rich , diverse cu lt u ral h erit age. T h is role of CCI glob ally , b y sect or and and ent ert ainment indu st ries w orldw ide. h erit age is ch erish ed glob ally as an b y region T h e E Y proj ect t eam w as su pport ed b y asset t h at b elongs t o u s all, y et gives ou r • T o pu t t h ese analy ses int o perspect ive t`e fireÌk _loZal netoorc of hrofekkionalk$ societ ies t h eir ident it y and b inds t h em against t h e past , cu rrent and fu t u re providing access, insigh t s and ex pert ise t oget h er, nu rt u ring a rich cu lt u ral and economic sit u at ion on t h is w ide- ranging st u dy . creat ive present and fu t u re. T h at is w h y All est imat es and q u alit at ive t rends st ak eh olders of t h e creat ive and cu lt u ral • T o sh ow h ow , and t o w h at ex t ent , det ailed in t h is report arise from long- w orld mu st do every t h ing in t h eir pow er CCI may b e a driving force for glob al st anding collab orat ion: t o preserve t h is h erit age and t h e diversit y economic grow t h of act u al cu lt u ral cont ent , amid a polit ical • T o produ ce a compreh ensive report • T h e st u dy involved 1 5 0 int erview s and economic climat e t h at is su b j ect t o w it h ex amples of t h e diversit y and t o ident ify megat rends and regional maj or u ph eavals. complex it y of CCI w orldw ide pecu liarit ies. T h e idea b eh ind t h is report is t h at t h e T h is st u dy encompasses a w ide range • M ore t h an 3 0 0 sou rces w ere review ed economic w eigh t of cu lt u ral and creat ive of creat ive act ivit ies comb ining t h e t o develop t h e economic assessment . indu st ries ( CCI) in mat u re and emerging creat ion, produ ct ion and dist rib u t ion of • T h e valu at ion met h odology and economies is part ially describ ed, cu lt u ral cont ent . U nlik e ot h er st u dies, est imat es w ere review ed in dept h misu nderst ood and u ndervalu ed. T h is w e h ave inclu ded all act ivit ies relat ed t o b y senior economist s from O x ford is w h y t h e Int ernat ional Confederat ion t h e performing art s ( inclu ding dance, E conomics. of S ociet ies of Au t h ors and Composers opera, b allet and live mu sic) and visu al ( CIS AC — t h e b ody represent ing art s ( mu seu ms, visu al art s creat ion, art • T h e st u dy w as overseen and au t h ors’ societ ies w orldw ide) — decided mark et and design act ivit ies) . In addit ion, coordinat ed b y a w ork ing grou p t o commission a glob al st u dy of t h e =QÌk ktmdy ik t`e firkt to keharately of met h odology and CCI ex pert s economic and social impact of CCI, assess t h e economic valu e of each CCI ( inclu ding CIS AC, au t h ors’ focu sing especially u pon revenu es and individu ally , and at a glob al level. societ ies, t h e W orld Int ellect u al employ ment . T h e st u dy h as t h e follow ing P ropert y O rganiz at ion ( W IP O ) and ob j ect ives: T he result of in- dep th T h e W orld B ank ) . • T o produ ce a comparat ive, collaboration q u ant it at ive and q u alit at ive analy sis of cu lt u ral and creat ive indu st ries T h e st u dy w as condu ct ed b y E Y , w h ich h as recogniz ed involvement and ;;A anadqre\ in )) sectors an\ - _dobad re_ions MF=K;G definek cmltmral and creative reprodu ct ion, promot ion, dist rib u t ion or and act ivit ies of a cu lt u ral, art ist ic or indu st ries as act ivit ies “ w h ose commercializ at ion of goods, services h erit age- relat ed nat u re. ” principal pu rpose is produ ct ion or CCI: a wide range of cultural and creative activities in 1 1 sectors A dvertising Advert ising agencies M usic S ou nd recording and mu sic R adio R adio b roadcast ing act ivit ies pu b lish ing indu st ry , live mu sic A rchitecture 9rc`itectmral firek M ovie M ot ion pict u re produ ct ion, T V T V programming, produ ct ion post - produ ct ion and and b roadcast ing inclu ding dist rib u t ion cab le and sat ellit e B ooks P h y sical and digit al b ook s sales N ewsp ap ers N ew spapers and magaz ine V isual arts V isu al art s creat ion, mu seu ms, inclmdin_ kcientific$ tec`nical and pu b lish ing indu st ry ( B 2 C and ph ot ograph ic and design and medical b ook s) magazines B 2 B , new s agencies) act ivit ies Gaming V ideo game pu b lish ers, P erforming P erforming art s act ivit ies: developers and ret ailers; A rts dance, t h eat re, live mu sic, eq u ipment sales opera, b allet , et c. | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries ))

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