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The combination of rising leisure ex port s h ave h elped sh ift percept ions Y ork , London and P aris. H u ge pu b lic and time, communication and education is of K orea: a su rvey b y t h e K orea hrivate invekteent `ak Öooed into t`e enhancing international awareness of Int ernat ional T rade Associat ion fou nd creat ive and cu lt u ral sect or as a resu lt . the region’s creative potential. M aj or t h at 8 0 % of respondent s from J apan, Chinese collectors have become hugely cu lt u ral event s h ave h elped h igh ligh t M ainland Ch ina, T aiw an and V iet nam influential in global visual arts markets progress, not ab ly u niversal ex posit ions at b elieved t h at H ally u h ad posit ively and Chinese investors are rapidly Aich i ( J apan) in 2 0 0 5 , S h angh ai ( Ch ina) inÖmenced t`e hmrc`ake of Komt` Corean expanding into cinema, gaming and in 2 0 1 0 and Y eosu ( S ou t h K orea) in produ ct s. In 2 0 1 1 , S ou t h K orean cu lt u ral TV. Ch inese collect ors h ave b ecome 2 0 1 2 . T h e region is also h ome t o some ephortk$ inclmdin_ filek$ emkic and LN hrolific Zmyerk in _loZal fine art earcetk$ of t h e w orld’ s b est - k now n t radit ional sh ow s, h it a record U S $ 4 . 2 b . S ou t h acq u iring b ot h Ch inese and W est ern art fest ivals: Ch erry B lossom ( J apan) , K orea is now a role model for Asian for display in privat e collect ions or in t h e S ongk ran ( T h ailand) , D iw ali ( India) and cou nt ries t h at are seek ing t o redu ce cou nt ry ’ s rapidly - ex panding net w ork of t h e Lant ern F est ival ( Ch ina) . t h eir reliance on import ed ent ert ainment mu seu ms and galleries. F ine art sales and provide j ob s for art ist s, w rit ers, of U S $ 1 2 . 5 b in 2 0 1 3 made Ch ina t h e =xhortin_ cudturad eo\eds produ cers, set and cost u me designers, w orld’ s second- largest mark et , aft er t h e and ot`erk involved in file and televikion U S . M u seu ms are also an int egral part N ew Asian cu lt u ral indu st ry models produ ct ion. of t h e cou nt ry ’ s cu lt u ral renaissance are b eginning t o emerge, aiding AndiaÌk file indmktry ik noo t`e oorldÌk st rat egy : t h eir nu mb er dou b led t o 4 , 0 0 0 regional ex port s. largest in t erms of annu al produ ct ion in t h e decade t o 2 0 1 3 . J apan is st riving t o b ecome a cu lt u ral nu mb ers, t u rning ou t 3 , 0 0 0 movies As audiences increase rapidly, China has su perpow er, b u t more t h an a decade a y ear in more t h an 2 0 langu ages. also begun to stamp its authority on the aft er it s incept ion, t h e G overnment ’s O nce cent ered largely u pon mu sical film industry. T h e rapid opening of new ;ood Bahan campaign remains lack lu st er. filek$ koee Andian eoviek increakin_ly cinemas h as led t o soaring au diences. H ow ever, J apanese anime, video games resemb le int ernat ional offerings, and ;`ineke Zop office receihtk noo ranck and manga comics, w h ich appeal t o many t h ank s t o t h e cou nt ry ’ s large diaspora, second w orldw ide ( b eh ind t h e U nit ed u rb an and y ou ng people in b ot h Asia and gain a nich e ent ry t o non- Indian S t at es) . M ainland Ch ina’ s movie indu st ry t h e W est , are st ill t h riving. commu nit ies arou nd t h e w orld, especially is t h riving; aided b y t h e int ernat ional S ou t h K orean cu lt u re h as gradu ally in t h e M iddle E ast and S ou t h Asia. repu t at ion and sk ills of H ong K ong movie gained int ernat ional mark et s, especially ;udturad re%coniuest mak ers, it ach ieved y ear- on- y ear grow t h among t h e y ou t h , since t h e 1 9 9 0 s. T h e of 2 7 % and 3 6 % in t h e past t w o y ears. K orean W ave, also k now n as H ally u , In 2009, a meeting of China’s State D omest ic and collab orat ive int ernat ional reach ed Ch ina via K - pop and T V soaps. It Council declared culture a strategic produ ct ions are gaining art - h ou se also reach ed a b roader y ou t h au dience industry that should generate at amdiencek$ o`ile hohmlar filek$ kmc` via social media plat forms inclu ding least 5% of the country’s GDP. Ch ina’s as t h e D et ect ive D ee series, now w in F aceb ook and Y ou T u b e, w h ere it capt u red “ cu lt u ral st rat egy ” aims b ot h t o sat isfy sh ow ings w orldw ide. t h e at t ent ion of t ech - savvy and cu lt u rally a grow ing domest ic demand for cu lt u re, cu riou s au diences in N ort h America as w ell as enh ance Ch ina’ s h eft arou nd and W est ern E u rope. In 2 0 1 1 , K - pop t h e w orld and b et t er enab le Ch inese w as a glob al ph enomenon, w it h nearly cit ies t o compet e w it h rivals, su ch as N ew 2 . 3 b illion Y ou T u b e view s. Cu lt u ral | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries +-

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