Content thumbnail European attractiveness survey January 2017
LONGER-TERM AGENDA

EY’s attractiveness surveys and program around the world EY’s attractiveness surveys are widely recognized by our clients, media and major public stakeholders as a key source of insight into foreign direct investment (FDI). Examining the attractiveness of a particular region or country as an investment destination, the surveys are designed to help businesses make investment decisions and governments remove barriers to growth. A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers. The program has a 16-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, India, South America and Kazakhstan. For more information, please visit: ey.com/attractiveness Twitter: @EY_FDI An attractive future EY UK Attractiveness Survey — Autumn 2016 An attractive Our long history of sponsorship of research into UK trade, future including foreign direct investment (FDI), stems from our EY’s UK Attractiveness Survey, Autumn 2016 Executive summary desire to encourage an open dialogue between business leaders, investors and policy makers on how to maximise the UK’s economic performance. FDI has been an important source of capability for the UK in recent years especially as investment as a share of gross domestic product (GDP) has lagged the UK’s developed country peers. Our 2016 UK Attractiveness Survey published in May, confi rmed another year of strong performance in attracting FDI to the UK. It did however also identify an increased level of uncertainty about the future attractiveness of the UK. We have updated our investor perceptions survey in the Autumn to compare the mood with that in the Spring 2016. The results of this work together with a detailed analysis of FDI in Europe over the last decade provide the basis for the proposals set out in this report. For more information, please visit ey.com/ukas

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INTRO
EY's attractiveness surveys and program Contents How EY designed the research An EY survey on foreign investment Ten lessons learned (1-5) Ten lessons learned (6-10)
FOREIGN INVESTORS
Keen on Europe, yet cautious Global economic volatility and fragmentation EY POV - Jeremy Jennings EY POV - Alessandro Cenderello More active investment strategies EY POV - Jean-Benoit Berty
PAN-EUROPEAN INVESTMENTS
A rethink of pan-European investments EY POV: automotive -Jörg Hönemann The UK's attractiveness will be affected EY POV - Mark Gregory Europe's FDI map starting to shift Corporate income tax rate across Europe Cities compete for foreign investment
MANAGING THE PRESENT
Investors in Europe are focused on managing the present Deterioration in operating margins Plans to redesign supply chains EY POV - Olivier Macard EY POV - Mats Persson
LONGER-TERM AGENDA