Content thumbnail European attractiveness survey January 2017
LONGER-TERM AGENDA

ey.com/attractiveness 02 How we designed the research 03 An EY survey on foreign investment decisions in Europe and the prospect of Brexit 04 Ten lessons learned from listening to foreign investors in Europe 06 Foreign investors are keen on Europe, yet cautious 12 A rethink of pan-European investments and activities is looming 19 Foreign investors in Europe are focused on managing the present — for now 24 A longer-term agenda for businesses and governments in Europe EY’s European attractiveness survey January 2017 1

European attractiveness survey January 2017 - Page 4 European attractiveness survey January 2017 Page 3 Page 5
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INTRO
EY's attractiveness surveys and program Contents How EY designed the research An EY survey on foreign investment Ten lessons learned (1-5) Ten lessons learned (6-10)
FOREIGN INVESTORS
Keen on Europe, yet cautious Global economic volatility and fragmentation EY POV - Jeremy Jennings EY POV - Alessandro Cenderello More active investment strategies EY POV - Jean-Benoit Berty
PAN-EUROPEAN INVESTMENTS
A rethink of pan-European investments EY POV: automotive -Jörg Hönemann The UK's attractiveness will be affected EY POV - Mark Gregory Europe's FDI map starting to shift Corporate income tax rate across Europe Cities compete for foreign investment
MANAGING THE PRESENT
Investors in Europe are focused on managing the present Deterioration in operating margins Plans to redesign supply chains EY POV - Olivier Macard EY POV - Mats Persson
LONGER-TERM AGENDA