Content thumbnail European attractiveness survey January 2017
LONGER-TERM AGENDA

A rethink of pan-European investments and activities is looming Cities compete for foreign investment, more than ever The post-referendum UK attractiveness survey found that cities • Madrid completes the top five, and is a destination to watch are taking steps to retain or attract foreign investment with their for the future. own policies, sometimes linked to, and sometimes distinct from the • Amsterdam, Munich, Dublin, Brussels and Barcelona, in national regulatory and tax grids. particular, were mentioned as potential destinations. • London remains Europe’s most attractive city, aided by its All these cities “speak tech” and have developed lively start- business ecosystem, cosmopolitan and capable workforce, and up clusters and ecosystems. Increasingly, Europe is becoming high quality of life. a continent of regions and cities with sound infrastructure, • Paris has narrowed the gap, as enthusiasm for London has cosmopolitan talent pools, 21st-century lifestyles and English reduced, and as investors lean more toward Europe’s other truly as a common language. 20 “global city ,” with Asian investors showing particular interest. • Frankfurt and Berlin divide the votes of those favoring Germany, with the former particularly attractive to financial services companies and the latter to tech companies. Top five of the most attractive European cities for foreign investment 54% 48% 21% 21% 11% London Paris Frankfurt Berlin Madrid Source: EY’s UK attractiveness survey, Autumn 2016 (sample size 259). 20 “Sorry, London: New York Is the World’s Most Economically Powerful City,” City Lab website, http://www.citylab.com/work/2015/03/sorry-london-new-york-is-the-worlds-most-economically- powerful-city/386315/, accessed 12 January 2017 18 EY’s European attractiveness survey January 2017

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INTRO
EY's attractiveness surveys and program Contents How EY designed the research An EY survey on foreign investment Ten lessons learned (1-5) Ten lessons learned (6-10)
FOREIGN INVESTORS
Keen on Europe, yet cautious Global economic volatility and fragmentation EY POV - Jeremy Jennings EY POV - Alessandro Cenderello More active investment strategies EY POV - Jean-Benoit Berty
PAN-EUROPEAN INVESTMENTS
A rethink of pan-European investments EY POV: automotive -Jörg Hönemann The UK's attractiveness will be affected EY POV - Mark Gregory Europe's FDI map starting to shift Corporate income tax rate across Europe Cities compete for foreign investment
MANAGING THE PRESENT
Investors in Europe are focused on managing the present Deterioration in operating margins Plans to redesign supply chains EY POV - Olivier Macard EY POV - Mats Persson
LONGER-TERM AGENDA