Pharma BusinessCASE® ̶ Commercial Analytics Suite Driving measurable increase in commercial profitability through actionable business insights Deep commercial insights Delivered through EY’s CASE® Insights as a Service (IaaS) Internal, third- ® EY CASE® Outcomes- party and client CASE proprietary based Patient data data mart analytics (IaaS) results wellness Patient Sales force demographics optimization analysis Multi-channel Rebates/ optimization co-pay optimization Product launch strategy Real Patient Product business sentiment Customer insights Commercial analysis loyalty Deep real-world industry knowledge and experience leakage reducation Payor Provider Competitive landscape Health care analysis Payor segmentation practitioner Actionable business insights Campaign and promotion Pricing Dynamic customer optimization segmentation Commercial profitability optimization Improved Investment in commercial analytics profitability © 2016 EYGM Limited. All Rights Reserved. EYG No. FN0211. For more information, please visit the EY CASE® website at www.ey.com/CASE