Pharma Business CASE® ̶ Commercial Analytics Suite Built for pharma. End-to-end commercial suite of value-driven analytics that drive tangible ROI through advanced, actionable insights Actionable insights End-to-end commercial suite of global analytics that drive tangible ROI through advanced, actionable insights Business focused Tailored solutions that start with the business needs at hand across the commercial value chain Digital – mobile – cloud Insights that are digitally enabled, cloud-based, and accessible from anywhere Helping biopharma companies with … Sales Marketing Market access ► Win on pull-through with less ► Capitalize on the shift away from ► Build an effective strategy to access and limited influence push and sell and toward maximize ROI and reduce leakage ► Specialize and localize execution coordinated marketing ► Optimize managed markets tactics to perform within different ► Optimize customer reach through operations and payor alignment markets and geographies the right channels at the right time © 2016 EYGM Limited. All Rights Reserved. EYG No. FN0211. For more information, please visit the EY CASE® website at www.ey.com/CASE