“ It’s about time for someone to take the flag and go “ A likely analogy is with the Telecoms sector. It first. We’d like to see the OEMs doing something. But feels like 10 years ago or seven years ago when the we all have to take responsibility.” over-the-top (OTT) players arrived in the space and completely changed the way telcos work.” “ Yes, we need to align within a framework that is actually accessible and functional. But what we really “ There needs to be an ecosystem solution. I just need is “co-opetition”.” wonder whether there needs to be two parts. One that includes the OEM and one which potentially, for a “ So, from a corporate and a senior leadership level, short amount of time at least, circumvents them.” how do we say we’re going to compete, we’re going to differentiate, own our customers and make great product?” The quest for telematics 4.0 | 25