Content thumbnail Who’s in the Driving Seat?

From being a status symbol to running on autopilot: the changing relationship between man and car Low High Levels of L0 L1 L2 L3 L4 autonomy = Driver control + Vehicle control + Connectivity* Source: EY analysis * Connectivity includes vehicle-to-device, vehicle-to-vehicle, vehicle-to-infrastructure and vehicle-to-home While in the past people took responsibility for maintaining their cars in top condition, it is now cars that will take responsibility for the safety and well-being of their passengers. This role reversal will transform the way cars are viewed in future: superficial features such as design or engine power will take a back seat, and more intrinsic values such as safety, reliability and connectivity will come to the fore. Other industries, such as music and photography, have already experienced this shift from a purely “extrinsic” product orientation to an “intrinsic” benefit orientation such as functionality. 10 | Who’s in the driving seat?

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