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Lec`nodo_q `as becoee hart o^ cudturad content Daniel B urman, file director$ 9r_entina W e are facing a moment of a profou nd M edia t end t o b e confu sed w it h t h e paradigm sh ift . W e creat ors are get t ing art ist ic cont ent it display s. Creat ors closer t o consu mers; revenu es are losing mu st st op seeing t ech nology as a t h eir valu e along t h e ch ain. Art ist ic ch allenge: w e h ave t o st art incorporat ing cont ent is w h at h elps mak e a difference t ech nology in ou r creat ive processes. b et w een t h is confu sing maz e of display T ech nology needs t o st op b eing a w indow s. mere plat form or a means t o an end. T ech nology is no longer “ nice t o h ave” T ech nology is not a resu lt b u t a process. b u t h as b ecome part of t h e cont ent . © D aniel B u rman At is about _oo\ stories Giora Chamizer, T V creat or, Israel I h ave w ork ed as a T V creat or since every y ear new generat ion of view ers w h at drives k ids t o my sh ow s is t h eir 1 9 9 3 . O ver t h e last 1 0 y ears, I h ave b een b inge- w at ch t h em and k eep t h em “ alive. ” h u nger for a good st ory . As mu ch as t h ey t h e creat or and sh ow - ru nner of fou r T V B et w een seasons, t h e view ers k eep t h e love t h e st ars, for ex ample, t h ey are far series for k ids, in a genre t h at I b asically engagement on social media ou t let s more concerned w it h w h ich direct ion t h e invent ed: it is a daily drama w h ich lik e Inst agram w it h t h ou sands of fan plot may t ak e. And t h e st ory it self is t h e comb ines a t elenovela- lik e st ru ct u re, pages. F or me it provides a perfect w ay one const ant element t h at , in my view , is infu sed w it h h igh doses of su spense. T h e t o commu nicat e w it h my au dience on a immu ne t o ch ange. fou r sh ow s w ere all very su ccessfu l in daily b asis, get a sense of w h at t h ey lik e, Israel, reach ing h u ndreds of t h ou sands of w h at t h ey miss t h e most , w h at moves y ou ng people. t h em, and w h at t h ey ex pect t o see. T h e sh ow s h ave sh ow n a su rprising At t h e same t ime, aft er a decade of st ay ing pow er on V ideo on demand, and ex perience in t h is genre, I can say t h at | Cultural times L`e Õrst _dobad eah o^ cudturad an\ creatine in\ustries 9 7

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